Search Engine Optimization In Berkeley Lake, GA
SEO connects your business with potential customers. Let us put your company in front of the very people who are looking for you.
SEO Brings Targeted Traffic To Your Digital Front Door!
Your business provides solutions to specific problems. Since everyone turns to Google to find the answers to all their questions, it just makes sense that the companies listed on page one have the best chance of not only getting the clicks but getting the business.
Marketing is a numbers game. The more you can put your business in front of potential customers, the more likely you are to get the business and make more money. Search engine optimization puts your website in front of people who are actively searching for what you do. This is marketing that brings you targeted traffic. Who wouldn’t want to get their business in front of people who need you the most?
What Is Search Engine Optimization?
For many years, digital marketing experts would toss around the term “SEO” and expect people to understand what they meant. Over time, many business owners have become wiser about the term, but most still don’t understand much about what it is exactly.
Our definition of SEO is that it is the process of making your website more attractive to your potential customers. This confuses most people because they think that SEO is more about making the site more attractive to Google. The truth is that the meaning of SEO is really making your website attractive to both.
The people at Google would tell you that making your site more attractive to your customers is exactly what makes it more attractive to the search engines. If you think about it, Google says they want to provide the best results of any search engine, so why wouldn’t they want to present the best websites for their browsers.
What is a Search Engine and how does it work?
Have you ever stopped to think about how Google works? Most of us have heard that there is a search “algorithm” that changes all the time, but what exactly is the algorithm?
At Make It Loud, we teach how Google works by making a comparison to the cute little yellow guys or minions. Google has little minions or “spy bots” with cameras that go all around the Internet and take vacation pictures of their trip. These pictures are snapshots of all the websites they’ve visited. They take these vacation photos and put them into a photo album. So, when you and I search Google, we’re only searching those photo albums- not the entire Internet.
So, when the minions crawl your site, they have a long list of items they check your site for. Each of these items is weighted differently- in terms of how much they matter regarding your rankings. For the most part, this is what changes when they say the algorithm has changed (although there are times when Google changes something drastically).
All this is important to understand so that you know what’s important to Google. One thing that will most likely never change is the idea that whatever is important to your customers is important to the search engines. It’s a rule of thumb we go by whenever we’re doing SEO for our clients.
The Basics of an SEO Strategy
When clients hire us to do SEO, it’s almost like there’s an adoption process. We dive into their business to learn as much as we can. The more we know, the more we can get into the minds of their customers. Why start there? It’s how we begin to understand what your customers type into the Google search bar. This begins the process of understanding a winning keyword strategy.
Once we feel we have that level of understanding, we begin writing- page titles, meta descriptions (not to get too nerdy) and most importantly, landing pages. Our goal is to create the kind of content that will help Google see that your business deserves page one for the excellent content.
Once we have the content strategy, we make review the site architecture and adjust this to what, in our experience, Google is looking for. After that, we work on the technical aspects of SEO.
How long does it take for an SEO strategy to work?
Believe it or not, there are web design companies that hold you hostage. They tell you that it’s your website, but you can’t make changes, you can’t edit anything yourself, and if you stop paying them, the website goes away.
We don’t believe in renting your business website. Since we started the company, we’ve always encouraged business owners to own their business domain and get a website that you have not only full ownership of but full access to.
At Make It Loud, it’s our process to launch your new website and schedule a training session where we teach you how to manage and maintain your own business website. We have an option where we’ll do all that for you, but we are firm believers that it’s your business, so you should have the ability to change whatever you want on your own website.
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AWARD WINNING WEB DESIGN & DIGITAL MARKETING FIRM
As technology grows at a rapid pace, the devices on which we can browse the internet have drastically changed. This includes things such as computers, tablets, phones, and even watches. That’s a lot of different places to browse which each renders websites differently due to screen size and operating systems.
Responsive web design is the process web designers use to make a website look good on any device the browser uses. This changes the way the site renders or displays allowing a pleasant browsing experience across all devices. Using responsive web design increases the chances that people browsing the web will remain on your site and possibly become a new customer.
We use responsive web design on all our sites to give our customers the best competitive advantage possible. Since responsive sites are ranked better naturally by Google, you are already one step ahead of the competition. Mobile has become the main platform on which people search for things. Capitalizing on the benefits of a mobile-friendly website can greatly increase your web traffic.
About Berkeley Lake Georgia
Our Service Area
We’re located in our own retail shop here in Buford Georgia, but we're ready to help any business in the United States! That being said, most of our Web Design & Digital Marketing business comes from around Atlanta, but we have happy customers throughout Georgia in Buckhead, Brookhaven, Buford, Sugar Hill, Suwanee, Lawrenceville, Duluth, Norcross, Winder, Braselton, Flowery Branch, Alpharetta, Johns Creek, Cumming, Loganville, Athens, Auburn, Augusta, Berkeley Lake, Commerce, Dacula, Dunwoody, Gainesville, Grayson, Hoschton, Jefferson, Snellville, Chamblee, Dawsonville, Woodstock, Oakwood, Monroe, and anywhere nationwide!
If you’re ready to get your business more- more clicks, more leads, and more business call the staff at Make It Loud, and let’s talk about the right website & digital marketing strategies for your business.