Making Georgia Businesses Louder Since 2004
Make It Loud is a Georgia-based digital marketing agency helping small and medium businesses get found, build authority, and generate more leads. We have been doing it since 2004, and we have worked with more than 3,000 businesses along the way.
Our story
Make It Loud started in 2004 with a simple belief: great local businesses deserve to be found. We began as a web design shop and grew into a full-service digital marketing agency, but the mission has not changed. We help the businesses that power local economies compete and win online.
Over the years we have worked with more than 3,000 businesses across a wide range of industries. That experience taught us what actually moves the needle for a small or medium business, and what is just noise. It also earned us Google Partner status and Best of Gwinnett recognition every year from 2018 through 2025.
Today that experience is powered by our Authority Marketing methodology: a systematic approach to building genuine, compounding authority that works in Google and in the AI systems increasingly shaping how customers find businesses.
What makes us different
Authority Marketing
Our flagship methodology builds durable, compounding authority instead of renting rankings one keyword at a time.
Original research
We publish our own studies on how local and AI search actually work, and let the data guide our recommendations.
Modern and AI search
We optimize for Google and for the AI answer engines that increasingly sit between customers and results.
Focused on SMBs
We work with small and medium businesses. Our strategies fit real budgets and produce results owners can measure.
Recognition and credentials
We would rather earn your trust with results than with a wall of badges, but the record speaks for itself.
Google Reviews
What Our Clients Say
Reviews from businesses we have helped grow.
"We had a tremendous experience with the Make It Loud team! Not only were they open and adaptable to our specific needs and expectations but they also served as coaches along the way. They took the time to explain the logic behind why things are done a particular way, and we benefited from those learnings throughout the build. John and his team are honest brokers and valued advisors."
"Our company has been working with MIL for over 6 years and we have evolved in a positive way through the years. We recently worked with them to update our website, mainly with Cliff and Doug. We are beyond pleased with their impeccable service. They are both extremely helpful in guiding us through the whole process and truly knowledgeable. I would recommend this company for all your website and marketing needs!"
"Cliff and John are phenomenal people!! They are more than just a place to get an awesome website. You leave knowing about SEO, marketing strategies, and managing your own website if you choose. Communication exceeded my expectations. It felt like business consulting wrapped in website design. I trust them and it's obvious they put people first. Thank you John and Cliff!!!"
The team
Ashley Radke
Web Designer and Support Lead
Ashley Radke started at Make It Loud as an intern and has been with the company for nearly a decade, now heading up the support team. She has a strong technical background, is highly skilled with CSS, and can troubleshoot almost any website problem, and she is well rounded enough to help with SEO and site design when needed.
Audra Beesley
Social Media and Google Ads
Audra Beesley has worked at Make It Loud since late 2013, helping clients get noticed through social media marketing and Google Ads campaigns. She holds Google Analytics and Google Ads certifications along with in-depth training in social media marketing.
Cliff Tillery
Chief Operating Officer & Principal Researcher
Cliff Tillery serves as Chief Operating Officer and Principal Researcher at Make It Loud, where he leads the company's strategic direction, original research initiatives, and Authority Operating System (AOS).
View researcher profile and published researchJared Delegal
SEO Expert
Jared Delegal joined Make It Loud in February 2019 and has become the team's go-to expert for helping service businesses show up right where customers are looking. He is a dedicated researcher who stays on top of the latest search trends and explains the technical side of SEO in simple, common-sense terms.
John Lehmberg
Digital Marketing Consultant and Owner
John Lehmberg founded Make It Loud in 2004 and has been building premium websites for small businesses and entrepreneurs ever since. He has worked with and on computers since the early days of the internet, pairing a strong creative background in web design and print with local and national digital marketing services.
Lindi Carpenter
SEO Content Specialist
Lindi Carpenter is an SEO-focused content specialist at Make It Loud, where she has spent over eight years helping local businesses grow with high-performing, keyword-driven web content. She brings more than two decades of office and administrative experience and a practical, people-first approach to every landing page and service page she writes.
Representative results
Examples of the work we do for local businesses.
Pediatric Practice SEO Case Study
Pediatric practice, Cumming, Georgia
Challenge: Before working with us, a local pediatric practice in Cumming, Georgia relied almost entirely on word-of-mouth referrals. Despite excellent care, their online presence was minimal: a 0.14% SEMrush visibility score, no consistent visibility in Google Search or Maps, an under-optimized site lacking keyword depth and structured local targeting, and no positioning for emerging AI search.
Solution: In September 2025, Make It Loud began a focused local SEO program with AI-driven technical support: rebuilding the site's keyword depth and meta descriptions, adding structured local targeting for core pediatric searches, and positioning the practice to be discovered through generative AI results.
Vein Care Clinic Google Ads Case Study
Southern Vein Care, specialized vein treatment practice, Georgia
Challenge: Southern Vein Care faced familiar healthcare marketing issues: limited clarity on which channels were driving actual appointment requests versus general website traffic, difficulty connecting ad spend to specific patient inquiries and procedures, and the need to balance educational queries with high-intent searches from patients ready to schedule a consultation.
Solution: Make It Loud manages their Google Ads program with an emphasis on measurable patient inquiries. We implemented comprehensive conversion tracking for website form submissions and click-to-call actions from both the ads and the website, built campaigns around intent-aligned keyword themes for vein treatment, and continuously optimized keywords, ad copy, and bidding to maintain a low cost per click and strong cost per conversion.
How Local SEO Turns an HVAC Contractor Into a Map Pack Leader
HVAC contractor, Metro Atlanta area
Challenge: A well-established HVAC contractor in the Metro Atlanta area had a strong offline reputation but was nearly invisible online. Their website loaded slowly, was not mobile-friendly, and ranked well below the Map Pack for their core services. With larger franchises outspending them on ads, they were losing high-margin summer emergency calls to competitors who simply showed up first.
Solution: We rebuilt their website on a fast, mobile-first, conversion-focused architecture with click-to-call and instant booking. In parallel, we ran a full local SEO program: rebuilt and optimized their Google Business Profile, corrected citation inconsistencies across major directories, launched a review-generation system tied to completed jobs, and published locally intelligent service-area pages for the neighborhoods they serve.
Dumpster Rental Company Google Ads Case Study
Dumpster rental company, North Georgia
Challenge: This North Georgia dumpster rental company came to us frustrated with a lack of data from their previous PPC agency. They suspected wasted spend and had no real gauge for the success of their previous campaigns.
Solution: We built a new Google Pay-Per-Click campaign from scratch, created a new landing page, and placed pixels on the newly created thank-you page to track form submissions and calls. We researched local competitors and high-traffic keywords, created 6 ad groups to highlight different services, set up all ad extensions (including a Price extension), and created bid adjustments based on time of day and proximity to dump sites for higher profitability.
Plumbing Company Google Ads Case Study
Plumbing company, Gwinnett County, Georgia
Challenge: This Gwinnett based plumbing company came to us the way many clients do: they had either outsourced advertising before or tried doing it themselves, and found tracking leads to be a particularly difficult piece of the puzzle. They had no real gauge for the success of their previous campaigns.
Solution: We built a new Google Pay-Per-Click campaign from scratch, set up new landing pages, and tracked all incoming calls to close the reporting gap. We researched local competitors and high-traffic keywords, created 10 ad groups to highlight different services, set up all ad extensions (including a Promotion extension), and installed tracking pixels to measure all traffic and, most importantly, calls coming directly from the ads.
Athletic Equipment Company SEO Case Study
Sports netting and athletic equipment company, Atlanta, Georgia
Challenge: A local Atlanta company with an e-commerce site selling baseball equipment wanted to branch into a new venture specializing in sports netting, after a steady stream of calls asking for help designing and installing batting cages. Ranking a business nationally poses significant challenges and requires considerable competitor analysis to identify the big players in the industry.
Solution: After discussing their target market, which ranged from custom sports netting to industrial and agricultural netting, we agreed to build their website and begin a national SEO campaign. We chose a strategy that was fairly untested at the time but had shown promise regionally, and expanded those ideas to fit the sports netting industry.
Local Antique Auto Repair Shop SEO Case Study
Antique auto repair shop, Lawrenceville, Georgia
Challenge: A long-time client who owned a Mercedes Benz repair shop wanted to retire into a simpler business repairing old and antique cars of pretty much any type. He needed an online presence that could generate that work for him in the Atlanta market.
Solution: We built him a website for antique car repair and restoration, completed in May of 2019, and began doing Search Engine Optimization on it for local search in the Atlanta market.
Local Festival Social Media Case Study
Duluth Fall Festival, annual community event, Duluth, Georgia
Challenge: Back in 2013, the organizers of the Duluth Fall Festival came to us to market their annual fall festival. The goal was simple: bring more vendors and visitors to the event. Like many businesses, the festival had a brand awareness issue. Many people living and working in and around Duluth simply did not know the festival existed, or knew about it but were not aware of when it was.
Solution: Everyone agreed that the most effective way to market the festival was through social media marketing. We began a campaign to grow their Facebook page likes and engagement, and as the festival approached, ran Facebook ads to let more people know when it was, along with details about attractions, music, and parking.
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