Social Media

Social Media Marketing

Can social media really help with your marketing? Of course, it an! Marketing is used to help brands generate leads and increase brand awareness. Therefore, social media marketing is used to create and share content to achieve your marketing and branding goals. Working on Social Media Marketing includes the following activities:

• Text
• Images
• Videos
• Audio
• Responding to the community
• Paid Social Media Advertising

These activities are used to create a strategy and better identify the needs of your clients with what you are producing.

Social Media Marketing Strategy

Marketing your business requires an overarching strategy that has two parts: objectives and tactics. Far too often, business owners understand that social media can play a part in their marketing, but they don’t take the time to develop a cohesive strategy for each platform they actively use. How you might use Twitter can be and often is vastly different than how you use Facebook.

Once you establish your objectives for each platform, all of your posts and advertising needs support your objectives. We often recommend that you set up a calendar and begin scheduling your posts to support these objectives.

Getting started with this process can seem difficult. That’s why we’ve developed a series of questions to help business owners begin to define their objectives for their social media:

• What are your business goals?
• What does your business need in order to grow?
• What are you trying to achieve with social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

Live Event Feeds

Live events used to be reserved for the big TV broadcast costing thousands of dollars and involving a huge team of people. These big events even had bigger audiences, which only grew larger as technology got better. Because of this growth, it was easier to see your favorite sports and actives live from the comfort of your own home.

As technology has grown, we are now in an age where you are carrying devices that run better and faster than the first manned space capsules. This amazing achievement means that we can do things more affordably and easier. Social media has expanded your reach, not just a few hundred but millions around the globe. This ability has created a new age of broadcasting live events and entertainment.

Two major platforms used for live video are Facebook and Instagram. With a tap of a button, you could be broadcasting yourself or your business to the world for events, sales, or simply communicate with your customers. Don’t let this useful tool slip out of your hands. Some of the activities we can do live feeds for include:

• Festivals
• Grand openings
• Events

If you need extra help to cover an event or have that event covered entirely while you work independently, reach out to us. We do Live Events for social media. We have covered the Duluth Fall Festival social media and Live coverage for the past six years. We have the experience you need to make your event a success on social media.

The ROI Of Social Media 

People ask all the time, “What is the ROI of posting on social media?”

It’s not always a straightforward answer. Think of it this way. Imagine giving a speech about your product or services. Afterward, did people rush the stage to buy what you had to offer? Sometimes, but not always.

This is more about how social media marketing works. It takes time to build your brand awareness, and posting on social media is very much about relationship building. Using your posts to expand your customer base and possibly leading them down your sales funnel takes time. That’s why it’s important to keep up with it.

The goal of consistently posting on social media can vary but here are a few:

• Building your audience
• Building your audience into more of a community
• Presenting special offers to that community
• Increasing your brand awareness

The goals and possibilities of social media marketing are as limited as your imagination.

Hiring A Digital Marketing Agency For Social Media Posting

There are definitely pros and cons about hiring someone outside your company to do your consistent posting on your social media channels. Here’s how we see the pros:

• Posts get created and posted on a regular, consistent schedule
• All posts have an identified strategy or goal to support
• The goals would be established and progress would be documented
• This is a huge time saver

Some of the negatives of hiring a resource outside your company include:

• The agency isn’t aware of the company culture or special or even day-to-day (post-able) events that occur within the organization
• There is an adjustment period involved in setting the right tone and voice of your company
• It can take time to align the posts with your company’s vision and message

 The cons suggest it’s often more helpful if a company makes daily posting part of someone’s job description that actually works in the company. Getting an outside agency or resource to post for you can be expensive and may miss the mark more than hit it. Using an agency for your advertising budget on social media is a better, more efficient way to spend your marketing dollars.

Social Media ROI Advertisements

In order to get a more data-driven return of investment, and further reach in a short time, you can consider Social Media Advertising. By using social media advertising like Facebook Ads or Instagram Advertising, you get customers directly involved with your company, its services or products. This works by setting up campaign goals and leading the customer to a landing page where that customer can then begin the further process of becoming a customer or purchase a product. Advertising does cost money, but you can target specific areas and audience groups with it. The more specified your audience is the better chance you have of getting that prospect to become a purchasing customer!

Social Media Marketing Tips

Need Some Tips? We have some!

1. When looking into social media marketing you need to see what social media platform(s) work the best for your industry.
2. Make sure they are connected to your website
3. Have them set up as business accounts
4. Don’t underestimate the power that each app has
5. Keep up with it!
6. Be consistent
   1. With your message
   2. With your name
   3. With your point of view
7. Cross-Promote your content
8. Connect your accounts
9. Post a regularly at the same times

Have your account be in lines with your company motto or goal for a consistent view