Tips & Tricks For Your Google Business Profile

Tips & Tricks For Your Google Business Profile

Include Your Google Business Profile As Part Of Your Marketing Mix Many companies recognize the importance of digital marketing in one aspect or another either through Google Ads, SEO, social media marketing, or a combination of some or all of the above. One thing...
How To Identify Your Target Market

How To Identify Your Target Market

Ways To Identify Your Target Audience One of the biggest mistakes we see in digital marketing is that people take a shotgun to sniper school. Far too often, when we ask someone, “Who is your target market?”, we get a complicated answer that means, “I have no idea.” As...
Digital Marketing During A Recession

Digital Marketing During A Recession

Digital Marketing During Economic Downturns No matter how you define a recession, it’s no secret that things are weird out there. For many businesses, the thought and fear of a recession are looming. At a time when you need more customers, there’s a fear that people...
Is Content Really Still King?

Is Content Really Still King?

Does Your Content Still Matter? Back in 1996, Bill Gates made a comment about the importance of content, which has since been rephrased as “content is king” when it comes to marketing. Marketers continue to use this phrase, but is it true? Everyone has heard this...