Original Research & Industry Insights
Data-Driven Research for Businesses That Want to Lead Their Markets
Guess What Google & AI Love?
Yep. Original research.
Since 2004, we've helped businesses improve their visibility through web design, SEO, Google Ads, social media advertising, and digital marketing strategy. As search continues to evolve and AI platforms increasingly influence buying decisions, we believe businesses need more than content. They need authority.
That's why we invest in original research.
Using public data, proprietary analysis tools, industry expertise, and structured research methodologies, we publish studies designed to answer important questions facing business owners, consumers, and local communities.
Why Research Matters
Search engines, journalists, customers, and AI systems all rely on trusted sources.
When a business publishes meaningful research, it creates something more valuable than a blog post:
- Original insights
- Data-backed findings
- Media opportunities
- Industry authority
- Long-term visibility
Research creates assets that continue generating value long after publication.
Our Research Areas
Our studies currently focus on:
Reputation & Consumer Trust
How customers evaluate businesses online, what drives positive reviews, and which factors most influence consumer confidence.
Local Business & Marketing Trends
Research exploring digital marketing performance, consumer behavior, local search visibility, and business growth trends.
Public Data Studies
Analysis of government datasets, industry reports, and public records to uncover insights relevant to small and midsize businesses.
Industry Benchmark Reports
Comparative studies that help business owners understand how they perform against competitors and industry averages.
Let's Talk About Ideas!
You've heard about some of the research ideas we're looking at, but maybe you have some of your own. Let's set up a free consultation and talk about it. We can help you look at research projects that can not only help improve your company's visibility, but it can help move your business forward. It's time to establish your company as the industry leader.
Let's get started. Call today.
Proprietary Research Tools
GBP Review Insights™
GBP Review Insights is a proprietary AI-powered sentiment analysis platform developed by Make It Loud.
The platform analyzes Google Business Profile reviews to identify:
- Positive sentiment trends
- Negative sentiment drivers
- Communication issues
- Pricing concerns
- Customer experience themes
- Competitive differentiation opportunities
The tool allows us to analyze thousands of reviews and uncover patterns that would be impossible to identify through manual review. Read more about what our research discovered.
Our Commitment To Research
Every study we publish is designed to be:
- Transparent
- Data-driven
- Actionable
- Methodologically documented
- Useful to business owners
We believe better decisions start with better information.
As our research library grows, we will continue publishing studies that help businesses understand their markets, strengthen their reputations, and build lasting authority.
Explore our latest findings and discover what the data reveals.
Featured Research
(Published by The American Small Business Research Center
The 2026 North Atlanta GBP Sentiment Report
A study of 60 North Atlanta businesses across six industries using AI-powered sentiment analysis.
Key findings included:
- Communication failures appeared in 40% of businesses analyzed.
- Pricing transparency was the second most common customer concern.
- HVAC ranked as the most troubled industry category.
- Digital marketing agencies had the lowest average review count of all industries studied.
SERVING OUR LOCAL COMMUNITIES!
Make It Loud has been serving small businesses all over the Atlanta area, and around the United States for more than 22 years. We’d be honored to help you with your digital marketing strategy. We serve all the towns in the Atlanta Metro area. Reach out and give us a call!
Locations
Our main office in located outside of Atlanta, Georgia in Buford near the Mall Of Georgia, but we have other offices in Charlotte, South Carolina, Springfield, Missouri, Orlando, Florida, Hampton Roads, Virginia, Toledo, Ohio and more.
- Alpharetta
- Athens
- Atlanta
- Auburn
- Augusta
- Berkeley Lake
- Braselton
- Brookhaven
- Buckhead
- Buford
- Commerce
- Cumming
- Dacula
- Duluth GA
- Dunwoody
- Flowery Branch
- Gainesville
- Grayson
- Hoschton
- Johns Creek
- Lawrenceville
- Lilburn
- Loganville
- Macon
- Marietta
- Norcross
- Oakwood
- Peachtree Corners
- Roswell
- Sandy Springs
- Savannah
- Snellville
- Statham
- Stone Mountain
- Sugar Hill
- Suwanee
- Vinings
- Winder
If you’re ready to get your business more- more clicks, more leads, and more business call the staff at Make It Loud and let’s talk about the right digital marketing strategies for your business.