For Journalists
Original research, data, expert commentary, and story support from Make It Loud.
Make It Loud produces original research on small business marketing, AI search visibility, local SEO, consumer sentiment, online reputation, and business authority. We also develop client-sponsored research across industries such as healthcare, home services, public safety, automotive services, restoration, and roofing.
This page helps journalists, editors, producers, podcasters, researchers, trade publications, and community organizations quickly access research reports, key findings, methodology information, data sources, charts, expert commentary, and interview opportunities. Our goal is to make our research easy to review, accurately cite, and responsibly use.
What journalists can request
Depending on the study, we may be able to provide:
- Executive summaries and full reports
- Methodology details and source lists
- Data tables and high-resolution charts
- Geographic breakdowns and calculation notes
- Publication dates and update histories
- Subject-matter expert interviews
- Make It Loud and client commentary
- Permission to reproduce charts
Availability varies by project. Some datasets are public and shareable; others contain proprietary, licensed, confidential, or client-provided information that cannot be distributed in full.
Featured research topics
AI search visibility
Why a company may rank in Google but remain absent from AI answers, how AI systems retrieve and synthesize information, the difference between SEO, AEO, and GEO, and how small businesses can measure AI search readiness. See The AI Search Readiness Study and The AI Search Disruption Study.
Google reviews and consumer sentiment
What customers say about local businesses at scale, including communication, responsiveness, reliability, and complaint resolution. Make It Loud analyzed tens of thousands of Google reviews for the North Atlanta GBP Sentiment Report and the Review Economy Study.
Small business marketing
Perspective on lead generation, SEO, Google Ads, website conversion, local search, marketing budgets, and digital competition, informed by direct agency experience. See the Google Ads Cost-Per-Click Benchmarks Study.
Original research and authority marketing
How original research helps businesses contribute useful information, strengthen credibility, earn references, and build topical authority. Explore the Authority Marketing System.
How to cite Make It Loud research
When citing a study, please include the full study title, Make It Loud as the publisher (and the client or sponsoring organization, when applicable), the publication date, a link to the primary report, and any important limitation associated with the cited figure. A basic attribution may look like:
According to Make It Loud\u2019s [Study Title], published in [year], [accurate summary of finding].
Please do not present an estimate as a direct count, present a national statistic as a local measurement, present an association as proof of causation, or remove qualifications that materially change the meaning. When a finding comes directly from an outside source such as the CDC or the U.S. Census Bureau, cite that original source.
Interviews, data, and corrections
When requesting an interview, please include your name, publication or outlet, topic, deadline, preferred format, and the specific study or data point involved. We support responsible use of research data and can often provide published data tables, aggregated findings, county-level figures, and calculation explanations, though we cannot release personally identifiable information, confidential client data, or licensed third-party datasets.
We welcome legitimate questions and corrections. If you believe a report contains a factual or calculation error, a mislabeled chart, or a misleading interpretation, contact us with the report title, the section, the statement in question, and your supporting source. We will review the issue and correct it when warranted.
Media and research contact
For interviews, data requests, methodology questions, chart permissions, or research clarifications, reach our research team:
- Phone: (678) 325-4007
- Location: Buford, Georgia / Metro Atlanta