How To Identify Your Target Market

How To Identify Your Target Market

Ways To Identify Your Target Audience One of the biggest mistakes we see in digital marketing is that people take a shotgun to sniper school. Far too often, when we ask someone, “Who is your target market?”, we get a complicated answer that means, “I have no idea.” As...
Digital Marketing During A Recession

Digital Marketing During A Recession

Digital Marketing During Economic Downturns No matter how you define a recession, it’s no secret that things are weird out there. For many businesses, the thought and fear of a recession are looming. At a time when you need more customers, there’s a fear that people...
How Does Google AdWords Affect SEO

How Does Google AdWords Affect SEO

Does Google AdWords Affect SEO? You’ve wondered about it. We all have. People used to view Google Adwords as an “SEO tax”. They felt strongly that running PPC ads helped their SEO. So, does the use of Google AdWords impact search engine optimization (SEO) efforts?...