May 5, 2017
Website Developer in Atlanta Georgia
Website Developer Atlanta
Currently, there are larger companies swallowing up smaller companies left and right. Wal-Mart builds a store, and the small businesses flee to higher ground, to take cover from the econobox onslaught of lower prices. And in this day and age, with the cost of goods– all goods, at a premium, you can’t blame the average consumer or business owner for watching their expenses. So how is a small business owner to compete with the big boys?
There are lots of ways…
Provide a kind of service that others cannot provide. Your service does not even have to be unique because people don’t normally mind spending the extra dollar if they can get an education or good service at the same time. Let me give you an example. I would rather drive the extra mile to go to a hardware store where someone can help me to find the product I need, and tell me how to use it. I can certainly go into Home Depot or Lowes to buy it cheaper a little but, what good is a nail if you don’t know how to use it? That’s where the little guy comes in. Most Home Depot associates are reasonably unhelpful when it comes to installation, or knowing about the product. They’re quite good at telling you what aisle the product resides on but beyond that negative. For the record, the writer of this blog post things that the big box store that will win the contest is the one where EVERYTHING is in the same place in EACH store. That means that if I walked into a Wal-Mart in Idaho or one in France, I’d find everything in the same place. Think of the expense it would save each store in the manpower required to answer this simple question, “Where can I find… (insert your widget or discount store item here).” At least Wal-Mart stores have a few designs you can easily memorize to find the items you need. Lowes and Home Depot? Forget it.
Provide as much relationship as you do a product or a service. One of the great things about life is that you always want your friends to “win,” and they want you to win too. If you offer a good relationship with your clients (as well as a good product or service) and build a friendship with them even if it’s built around business, they’ll recommend you to others. Why? Because they want their friends to win.
Best Web Development in Georgia
Have a great web presence? I call a website the great equalizer. Most every business on the web can afford a good website. Small or large, medium or other, a good web presence is affordable, available to all, and easy to have created for your company. It is the yellow page book of our day, allowing people to window-shop from afar, as they peer into the electronic window that is your website. Can most small business owners afford the hundreds of thousands of pages that Wal-Mart or Home Depot has? No. Do you need a site of that magnitude to do business effectively? Also, a resounding no. You can be just as effective in your environment as anyone else can be on the web. The great thing about a website is that it fits into the screen of your monitor one page at a time, and your business, big or small, can occupy that same page on that same monitor screen. Many people would rather do business with a small business too, which might even give you a leg up. If by some stretch of the imagination you don’t have a website by now… get on board– your business’ survival likely depends on it. Not only that, but search engine optimization services are also affordable for small business owners, giving them opportunities in niche environments and in local marketing geographic areas. Many small business owners ignore such SEO possibilities because they think they’re too expensive. This is absolutely not true– in fact, most small business owners, when they investigate and run the actual numbers, find that they can significantly improve their bottom line by optimizing their website, and make great money at it. Even with the recent changes in Google, if your optimization is done well, you weather those storms on the ‘net without much difficulty.
If you need a consultation about SEO or Web Design, our company, Make It Loud, can at the very least help you to discover if SEO or a good website fits into your budget. It doesn’t cost anything to find out and we’d be honored to serve you, face to face when geographically possible. Feel free to contact us by email at info@makeitloud.net, visit our website at ww.makeitloud.net, or call us at 678.325.4007. Even if you’re not local to Gwinnett or Atlanta, we’d be happy to do an assessment.
