Why Our Digital Marketing Agency Only Builds WordPress Websites
If you’re considering partnering with a digital marketing agency to design, build, and maintain a website, you’re probably wondering what makes one platform better than another. At Higher Information Group, we’ve made a conscious decision to specialize in WordPress websites, and for good reason.
With years of experience under our belt, we’ve found that WordPress offers a unique combination of flexibility, customization, and SEO-friendliness that sets it apart from other website platforms. In this article, we’ll explore the reasons why we’re committed to building and maintaining WordPress websites exclusively, and how this choice can benefit your business.
Key Takeaways:
- Expertise Matters: The agency specializes in WordPress websites because it’s where they shine, with years of experience designing, developing, and maintaining custom WordPress websites.
- WordPress is a Popular Choice: With 65.1% of websites using WordPress as a Content Management System (CMS), it’s a statistically popular platform that offers flexibility and customization options.
- SEO-Friendly and User-Friendly: WordPress is built with SEO in mind, making it easier to create websites that rank higher in organic search. Additionally, its user-friendly interface allows clients to easily update content, add new blog posts, and more.
Our Expertise Shines with WordPress Websites
The reason we’re so confident in our ability to deliver exceptional WordPress websites is because of our extensive experience and expertise in this area.
Years of Experience with Custom WordPress Websites
With hundreds of custom WordPress websites under our belt, we’ve honed our skills in designing, developing, and maintaining websites that meet our clients’ unique needs.
Familiarity with WordPress Plugins
To take your website to the next level, we’re well-versed in leveraging the power of WordPress plugins, which offer a vast range of functionalities to enhance your online presence.
Familiarity with WordPress plugins means we can help you extend your website’s capabilities without requiring extensive coding knowledge. From building forms and applications to collecting insights and creating email signups, we know how to harness the potential of these plugins to drive your business forward.
The Popularity of WordPress
You’re probably aware that WordPress is a household name in the digital marketing world, but do you know just how dominant it is?
Statistical Dominance as a Content Management System (CMS)
With over 65.1% of websites built on it, WordPress is the clear leader as a Content Management System (CMS), according to w3Techs. This staggering statistic speaks to its widespread adoption and popularity among website owners and developers alike.
Open-Source Software with a Large Community
Systematically, WordPress’s open-source nature has led to the creation of a massive community of developers, designers, and users who contribute to its growth and improvement. This collaborative environment ensures that WordPress stays up-to-date, secure, and feature-rich.
Popularity breeds innovation, and WordPress’s large community has spawned a vast ecosystem of themes, plugins, and customizations. This means that you can find a solution to almost any website-related problem or need within the WordPress universe. Whether you’re looking for a specific design element, functionality, or integration, chances are there’s a WordPress plugin or theme that can help you achieve your goals.
SEO-Friendliness of WordPress
Once again, WordPress stands out from the competition when it comes to search engine optimization (SEO). As a business owner, you understand the importance of having a website that ranks high in organic search results. After all, it’s crucial for increasing your online visibility, driving more traffic to your site, and ultimately, growing your business.
Search Engines Love WordPress
WordPress.com itself has stated that “WordPress sites tend to rank higher in search engine results pages (SERPs) than those built on other platforms.” This is likely due to the fact that WordPress is open-source software, which means that its code is publicly accessible and constantly being improved by a community of developers.
Built with SEO in Mind
One of the primary reasons we love building WordPress websites is that they’re designed with SEO in mind. From the outset, WordPress provides a solid foundation for optimizing your site’s content, structure, and architecture for search engines.
This means that you can focus on creating high-quality, engaging content that resonates with your target audience, while WordPress takes care of the technical SEO aspects. With built-in features like customizable meta titles, descriptions, and keywords, as well as support for schema markup and XML sitemaps, WordPress makes it easy to optimize your site for search engines.
The User-Friendly Nature of WordPress
Now, when it comes to website management, you want a platform that’s easy to navigate, even if you’re not tech-savvy. That’s where WordPress shines. Its user-friendly nature makes it an ideal choice for businesses of all sizes.
Easy Updates and Changes
On top of its ease of use, WordPress allows you to make updates and changes to your website with minimal hassle. Whether you need to add new content, update your blog, or modify your website’s design, WordPress makes it easy to do so without requiring extensive coding knowledge.
Flexibility for Clients to Manage Their Own Sites
An added benefit of WordPress is that it gives you, the client, the flexibility to manage your own website. You’re not tied down to relying on developers or web designers to make every little change.
Manage your website with confidence, knowing that you have the power to update content, add new pages, or make design changes whenever you need to. And, if you need guidance, we’re always here to provide step-by-step instructions and training to ensure you’re comfortable managing your website.
Customization Options with WordPress
For businesses looking to establish a strong online presence, customization is key. With WordPress, you have the flexibility to create a website that truly reflects your brand’s unique identity.
Thousands of Themes to Choose From
One of the biggest advantages of WordPress is the vast array of themes available. With thousands of options to choose from, you’re sure to find a theme that aligns with your brand’s aesthetic and goals.
Custom Designs Without Limitations
The beauty of WordPress lies in its ability to accommodate custom designs without any limitations. This means that our team of expert web designers can create a website that is tailored specifically to your business needs, without being restricted by the constraints of other website builders.
Without the need to compromise on design or functionality, we can focus on creating a website that truly showcases your brand’s unique personality and values. Whether you’re looking to create a bold and modern design or a more traditional and elegant look, WordPress gives us the freedom to bring your vision to life.
The Power of Plugins
Unlike other website platforms, WordPress offers an extensive library of plugins that can expand your website’s capabilities and enhance its performance. With thousands of free and premium plugins available, you can easily find the perfect solution to meet your specific needs.
Expanding Website Capabilities
Enhancing your website’s functionality has never been easier. With plugins, you can add features such as contact forms, email marketing integrations, social media sharing buttons, and more. This means you can focus on creating engaging content and growing your online presence, while plugins handle the technical heavy lifting.
Managing Plugins for Optimal Performance
Capabilities like plugin management are crucial to ensuring your website runs smoothly and efficiently. To avoid performance issues, it’s necessary to keep your plugins up-to-date and only install those that are necessary for your website’s operation. Our team of experts can help you manage your plugins, ensuring your website remains secure, fast, and optimized for search engines.
To ensure optimal performance, our team follows a strict plugin management protocol. We carefully select and install only the plugins that meet your specific needs, and we regularly update them to prevent security vulnerabilities and performance issues. By doing so, we can guarantee that your website runs at its best, providing an exceptional user experience and driving more conversions.
Security Features of WordPress
Not only does WordPress offer a wide range of benefits, but it also prioritizes security, which is necessary for protecting your website and its users.
Built with Security in Mind
The core WordPress software is built with security in mind, and its developers continuously monitor and improve its security features to ensure your website remains safe.
Managed Hosting and Automated Updates
With managed hosting, you can rest assured that your website is protected by experts who understand the importance of security. At Higher Information Group, we host our sites and our clients’ WordPress websites with Flywheel’s managed WP hosting, which provides automated nightly backups and WordPress upgrades, ensuring your site is always up-to-date and secure.
Another key benefit of managed hosting is the 24/7 support team of WordPress experts who are always available to assist with any security concerns or issues that may arise. This means you can focus on running your business while we handle the technical aspects of keeping your website secure.
Final Thoughts
From above, you’ve seen the reasons why we’re committed to building and maintaining WordPress websites exclusively. As a business owner, you want a website that shines, is SEO-friendly, user-friendly, customizable, secure, and has endless possibilities with plugins. At Higher Information Group, we’re experts in WordPress and dedicated to helping you achieve your online goals. If you’re looking for a partner to bring your vision to life, we’re here to help!
Cliff Tillery, MBA is the Chief Operating Officer and SEO Director at Make It Loud which is a digital marketing firm located outside of Atlanta Georgia. More than 14 years ago, he started search engine optimization at this award-winning agency and has taught digital marketing skills to business owners at the Gwinnett Chamber of Commerce, the Gwinnett Entrepreneur Center, and other groups.
