Why Our Agency Only Builds WordPress Websites
Every business needs a website.
Ok, maybe we’re biased, but if you want a consistent flow of customers, where do you think they’re going to find what you do? Obvsiously, they go online, and if your business isn’t online, then it only makes sense that your competitors are going to get all the clicks.
So, the next logical question is, “What platform should you use to build your business website”?
The answer is always, “It depends.” We understand the frustration of that response, but we’ll make a case here shortly.
You have all the DIY website options like Wix, Shopify, Squarespace, etc. While there are definitely pros and cons to all these platforms depending upon your needs, it’s important to understand why most digital marketing agencies build websites in WordPress.
What is WordPress?
WordPress is an open-source content management system (CMS) that has become the go-to platform for building websites, blogs, and online stores. Originally created as a blogging tool in 2003, WordPress has evolved into a versatile and robust platform that powers over 43% of all websites on the internet.
At its core, WordPress is a user-friendly software that allows you to create, edit, and manage content on your website without needing extensive coding knowledge. It provides a powerful backend interface (the WordPress dashboard) where you can easily add pages, posts, images, videos, and other media to your site.
One of the key strengths of WordPress is its flexibility and customization capabilities. With thousands of free and premium themes available, you can choose a pre-designed template that fits your brand’s style and industry. Additionally, WordPress offers a vast ecosystem of plugins (like apps for your phone- only for your website) that extend the functionality of your website, allowing you to add features like e-commerce capabilities, contact forms, social media integration, and way, way more.
WordPress is an open-source platform, meaning its source code is publicly accessible and can be modified by developers worldwide. This collaborative nature has fostered a vibrant community of contributors who continuously improve and update the software, ensuring it remains secure, stable, and up-to-date with the latest web technologies.
Whether you’re a small business owner, blogger, or a large enterprise, WordPress provides a scalable and cost-effective solution for creating a professional online presence. Its user-friendly interface, extensive customization options, and robust features make it an ideal choice for businesses of all sizes and industries.
Why Our Web Design Agency Only Builds Sites In WordPress
Make It Loud is a leading digital marketing agency with a retail shop in a northern suburb of Atlanta, Georgia, we are firm believers in the power of WordPress for building high-performance business websites.
With 20 years of experience helping people make money online, we have witnessed the platform’s remarkable evolution. Here are the reasons why WordPress remains our go-to choice for crafting exceptional online experiences for our clients.
Unparalleled Flexibility and Customization
One of the most significant advantages of WordPress is its unparalleled flexibility. As an open-source platform, WordPress offers a vast ecosystem of themes, plugins, and customization options, allowing us to tailor each website to our client’s unique branding and business requirements. Whether you’re a startup or an established enterprise, we can create a website that accurately reflects your brand identity while delivering a seamless user experience.
Mobile Optimization and Responsive Design
Given that more than 60% of all searches are done on a smartphone, having a website that performs flawlessly across various devices is a necessity. WordPress excels in this area, providing robust responsive design capabilities right out of the box. Our team of experienced developers ensures that every website we build is optimized for mobile devices, ensuring that your customers can access your content and services seamlessly, regardless of the device they’re using.
Search Engine Optimization (SEO) Friendliness
Let’s face it. You need your business website to be seen by as many potential customers as possible. No one builds a website to sit on page 147 of the search results.
That’s where search engine optimization (SEO) can help. SEO is the process of making your website “page one worthy”. There is a lot involved in the SEO process but it consists of on-page optimization, off-page optimization, and technical SEO.
Probably the biggest reason we build websites in WordPress is that Google seems to love the clean codes on this platform. When we look at the types of websites that are on page one, most of them are consistently made with WordPress.
WordPress, by default, is designed with SEO in mind, making it an ideal platform for businesses looking to improve their online visibility and attract more organic traffic. From optimizing meta tags and URLs to integrating with popular SEO plugins, we leverage WordPress’s SEO-friendly features to help our clients rank higher in search engine results pages (SERPs).
The simple truth is that Google seems to love WordPress sites. Honestly, if we sampled page one results and found that the sites were made with Wix, Weebly, or some other platform, we’d look at building with that. For us, we have one job- to make our clients more money.
Scalability and Growth Potential
As your business grows, so do your website’s requirements. WordPress offers unparalleled scalability, allowing us to build websites that can adapt to your evolving needs. Whether you need to add new features, integrate with third-party systems, or expand your online presence, WordPress’s modular architecture and extensive plugin ecosystem make it easy to scale your website without compromising performance or functionality.
With Wix, Squarespace, and the DIY web design platforms, you get a box. It’s a box that someone else owns and can change the rules at any time. If you find that you need some sort of functionality that exists outside of that box, you’re sort of out of luck.
The difference is that WordPress is a platform. Unlike a box that has walls, your only limitation is your imagination and the limits of coding. Plus, you own the website, so you make the rules.
Robust E-commerce Capabilities
For businesses looking to establish an online presence and sell products or services, WordPress offers seamless e-commerce integration through powerful plugins like WooCommerce. Our team of experts can help you set up an online store, manage your inventory, process payments, and provide a secure and user-friendly shopping experience for your customers, all within the familiar WordPress ecosystem.
We have plenty of clients who want to get their website established first and they add e-commerce functionality later. That’s perfectly fine with us. WordPress allows you to bolt on whatever you need whenever you need it.
User-Friendly Content Management System (CMS)
WordPress started as a blogging platform and has since evolved into a robust content management system (CMS). Its intuitive interface and easy-to-use tools make it simple for our clients to manage and update their website content without relying heavily on technical expertise. This empowers businesses to maintain a dynamic and up-to-date online presence, essential in today’s fast-paced digital world.
Since 2004, when we started building websites for small to mid-sized businesses, we’ve always emphasized the need for business owners to be able to manage their own content and digital marketing resources. With WordPress, if you can manage your emails, you can login and change your content. It’s simple, intuitive, and doesn’t require you to rely on a coder to make changes.
Extensive Community Support and Resources
One of the biggest strengths of WordPress is its vast and active community of developers, designers, and enthusiasts. With millions of users worldwide, there is a wealth of resources, tutorials, and support forums available, ensuring that our team can find solutions to any challenges that may arise during the website development process.
This way, if you need help with your website, you have hundreds of thousands of resources to draw from whereas with some of the DIY platforms, finding support can be a challenge.
Seamless Integration with Third-Party Services
Businesses often rely on a variety of tools and services to streamline their operations. WordPress offers seamless integration with popular third-party services such as email marketing platforms, analytics tools, and social media networks. This level of integration allows us to create cohesive and efficient online experiences for our clients, enhancing their overall digital strategy.
To say it more clearly, given that WordPress is far and away the leading platform online today in 2024, nearly every third-party software developer understands that they need to integrate with this platform to be useful.
Future-Proof and Constantly Evolving
WordPress is continuously evolving, with regular updates and improvements to ensure it remains up-to-date with the latest web technologies and security standards. By choosing WordPress, our clients can rest assured that their websites will remain future-proof, allowing them to take advantage of new features and enhancements as they become available.
At Make It Loud, we are passionate about delivering exceptional digital experiences for our clients. By choosing WordPress as our platform of choice, we can leverage its powerful features, customization options, and scalability to create websites that not only look great but also drive tangible business results. Whether you’re a small local business or a large corporation, our team of experts is ready to transform your online presence and help you make more money.
Current trends in WordPress website design
WordPress website design is constantly evolving, and there are a few trends that are making a significant impact in 2024. Here are some of the current trends to look out for:
- Minimalist Design: A clean and simple design approach is gaining popularity, focusing on essential elements to improve user experience.
- Interactive Elements: Incorporating interactive features like animations, scrolling effects, and hover elements can create a more engaging user experience.
- Accessibility: Designing websites with accessibility in mind, ensuring that they are usable for all people, including those with disabilities, is a growing trend.
These trends in WordPress website design are shaping the way businesses present themselves online and engage with their audiences.
Impact of WordPress website design on user experience
WordPress website design has a significant impact on user experience. As per the latest trends, easy navigation, fast loading, and mobile responsiveness are crucial for keeping visitors engaged. With the evolving design features, businesses can now create visually appealing and user-friendly websites that enhance the overall user experience. This can lead to increased user satisfaction, longer time spent on the website, and higher chances of conversion.
The future of WordPress website design
The future of WordPress website design seems to be leaning towards more user-friendly interfaces and improved customization options for businesses. This means that businesses will have more control and flexibility in creating their website, without the need for extensive coding knowledge.
AI-powered design tools are also expected to become more prominent, making it easier for businesses to create professional-looking websites quickly. Additionally, integration with other software and platforms is likely to improve, allowing businesses to seamlessly connect their website with their other business tools. Overall, the future of WordPress website design appears to be geared towards empowering businesses to create impactful online presences with greater ease and efficiency.
Cliff Tillery, MBA is the Chief Operating Officer and SEO Director at Make It Loud which is a digital marketing firm located outside of Atlanta Georgia. More than 14 years ago, he started search engine optimization at this award-winning agency and has taught digital marketing skills to business owners at the Gwinnett Chamber of Commerce, the Gwinnett Entrepreneur Center, and other groups.
