AI Tools For SEO
If you’re an SEO nerd, you’ve been aware that artificial intelligence (AI) has been in the works for some time. You’ve probably even used some of the many AI tools before everything changed back in November of 2022.
That’s when ChatGPT went public and it seems that the world of AI exploded.
Now, AI seems to be everywhere. Kamala Harris was even named “AI Czar” (hold all comments and jokes until later!). People are either running to test out the latest AI shiny object, cowering in fear of AI stealing jobs and killing off humanity, or you’re just going about your day the best you can.
Either way, it’s important to begin to better understand how some of these tools, like any tool, can make your life easier.
AI For SEO
Artificial intelligence is rapidly changing the world of SEO. AI-powered tools can help you with everything from keyword research to content optimization to backlink building.
Here are the main ways that AI can be useful for routine SEO tasks:
Keyword research
AI tools can help you find the best keywords for your content and identify the right keywords to target for your backlink building campaigns. For example, Semrush’s Keyword Magic Tool can help you find long-tail keywords that are relevant to your target audience and have low competition.
Content optimization
AI tools can help you identify the right keywords to use in your content, optimize your content for readability, and ensure that your content is error-free. For example, MarketMuse’s Content Editor can help you improve the readability and SEO score of your content.
Backlink building
AI tools can help you identify high-quality websites that are likely to link to your content, and they can also help you create compelling content that will attract backlinks. For example, Outbrain’s Content Discovery Platform can help you distribute your content to a wider audience.
Website speed
AI tools can help you identify and fix performance issues on your website, which can help you improve your SEO rankings. For example, NitroPack’s AI-powered optimization engine can help you improve your website’s speed and performance.
Competitor analysis
AI tools can help you track your competitors’ SEO performance and identify opportunities to improve your own SEO strategy. For example, Serpstat’s Competitor Analysis Tool can help you see how your competitors are ranking for specific keywords and identify opportunities to improve your own rankings.
These are just a few of the many ways that AI tools can be used for SEO. By using AI tools, you can improve your website’s SEO and get more targeted traffic from search engines. Remember, the goal of SEO is to bring the very people who are looking for what you do to your digital front door.
A Word Of Caution
A hammer is either a useful tool designed for building or a destructive weapon. Like any tool, AI can be used for bad or good. With any new technology, we need to approach it with common sense.
Here are some things to keep in mind about using AI tools for SEO:
Choose the right AI tool for your needs
There are many different AI tools available, so it’s important to choose the right one for your specific needs. Consider your budget, your website’s goals, and your level of experience when choosing an AI tool.
Use AI tools in conjunction with other SEO techniques
AI tools can be very powerful, but they’re not a silver bullet. You’ll still need to use other SEO techniques, such as keyword research, content optimization, and backlink building, to achieve your SEO goals.
Monitor your results and make adjustments as needed
AI tools can give you a lot of data, but it’s important to monitor your results and make adjustments as needed. This will help you ensure that you’re getting the most out of your AI tools.
By following these suggestions, you can use AI tools to improve your website’s SEO and get more traffic from search engines.
AI Tools For SEO
If you’re looking for a way to improve your website’s SEO, then you should consider using AI tools. Here are some of the best AI tools for SEO in 2023:
SEM Rush
Semrush is a popular SEO toolkit that offers a variety of AI-powered features. Semrush’s AI tools can help you with keyword research, content optimization, and backlink building.
Surfer
Surfer SEO is another popular SEO toolkit that uses AI to help you improve your website’s rankings. Surfer SEO’s AI tools can help you with keyword research, on-page optimization, and competitor analysis.
Frase
Frase is an AI-powered content tool that can help you find the best keywords for your content. Frase’s AI tools can also help you generate content ideas and optimize your content for search engines.
Outranking
Outranking is an AI-powered SEO tool that can help you with keyword research, content optimization, and backlink building. Outranking’s AI tools are designed to help you improve your website’s rankings quickly and easily.
NeuronWriter
NeuronWriter is an AI-powered writing assistant that can help you create high-quality content that is optimized for search engines. NeuronWriter uses data on Google SERPs, competition insights, and natural language processing (NLP) to create effective content.
NitroPack
NitroPack is an AI-powered SEO tool that can help you improve your website’s speed and performance. NitroPack uses AI to identify and fix performance issues on your website, which can help you improve your SEO rankings.
Diib
Diib is an AI-powered SEO tool that can help you track your website’s performance, identify opportunities for improvement, and generate reports. Diib also offers a variety of other features, such as backlink analysis and competitor research.
Serpstat
Serpstat is an AI-powered SEO tool that can help you track your website’s rankings, identify opportunities for improvement, and generate reports. Serpstat also offers a variety of other features, such as keyword research and backlink analysis.
Outbrain
Outbrain is an AI-powered content discovery platform that can help you distribute your content to a wider audience. Outbrain uses AI to identify relevant websites and audiences for your content, and it can also help you track the performance of your content distribution campaigns.
MarketMuse
MarketMuse is an AI-powered content optimization tool that can help you improve your content’s readability, SEO score, and overall quality.
INK
INK is an AI-powered writing assistant that can help you create high-quality content that is optimized for search engines. INK can help you with keyword research, content optimization, and plagiarism checking.
WriterZen
WriterZen is an AI-powered writing assistant that can help you create high-quality content that is optimized for search engines. WriterZen can help you with keyword research, content optimization, and plagiarism checking.
Scalenut
Scalenut is an AI-powered content creation and optimization platform that can help you create high-quality content that is optimized for search engines. Scalenut can help you with keyword research, content optimization, and plagiarism checking.
CanIRank
CanIRank is an AI-powered SEO tool that can help you track your website’s rankings, identify opportunities for improvement, and generate reports.
These are just a few of the many AI tools that are available for SEO. The best AI tool for you will depend on your specific needs and budget. No matter which AI tool you choose, using AI can help you improve your website’s SEO and get more traffic from search engines.
Final Thoughts
While there has been and will continue to be a lot of speculation about which jobs will be eliminated by AI, most SEO nerds we know aren’t feeling all that threatened at the moment. The main reason is that many of these tools still require a good deal of thought and understanding of how to effectively apply many of these tools to achieve great results.
Good SEO is like putting a 10,000-piece puzzle together. The company that puts the most pieces of the puzzle together wins a spot on page one of the search results. It’s our belief that we’ll continue to need human oversight in order to get the best results. Hopefully, this isn’t just whistling past the graveyard, but we’ll see.
In the meantime, if the staff at Make It Loud can help you with incredible (and affordable) website design, SEO, Google Ad campaigns or social media marketing, don’t hesitate to give us a call at 678.325.4007.
Cliff Tillery, MBA is the Chief Operating Officer and SEO Director at Make It Loud which is a digital marketing firm located outside of Atlanta Georgia. More than 14 years ago, he started search engine optimization at this award-winning agency and has taught digital marketing skills to business owners at the Gwinnett Chamber of Commerce, the Gwinnett Entrepreneur Center, and other groups.
