When To Post On Social Media
As a small to mid-sized business owner, you might be wondering how often you should post on social media in 2022. While there is no one-size-fits-all answer, there are some general guidelines you can follow to ensure you’re striking the right balance for your business. When it comes to how frequently you should post on your social networking sites and when there are a lot of variables to consider.
How To Determine Which Social Media Channel Is Right?
When it comes to social media, there are a lot of channels to choose from. Which one is right for your business? It depends on your goals and the demographics of your audience. Here are some tips for determining which social media channel is right for you:
• Start by identifying which social media channels your customers are using.
• Think about your business goals and what you want to achieve with social media.
• Consider the demographics of your target audience, including age, gender, and location.
• Choose the social media channels that align with your business goals and the demographics of your audience.
By focusing on the right social media channels, you can ensure that your posts reach the right people and help you achieve your business goals. This means that you’ll need to tailor your content to each social media channel, which can be a lot of work.
Which Social Media Channels Should You Focus On?
Between Facebook, Twitter, LinkedIn, Instagram, and Pinterest, there are a lot of social media channels to choose from. So which ones should you focus on? Again, it depends on your business goals and the demographics of your audience. Consider whether your target audience is using any of these social media channels:
Facebook – Facebook is the most popular social media channel, with over 2 billion active users. It’s a great platform for businesses to connect with customers and build relationships.
Twitter – Twitter has over 330 million active users and is a great platform for sharing news and insights about your business.
LinkedIn – LinkedIn is a professional social media channel with over 500 million users. It’s a great platform for businesses to connect with potential customers and partners.
Instagram – Instagram has over 1 billion active users and is popular among younger audiences. It’s a great platform for sharing photos and videos about your business.
Pinterest – Pinterest is a visual social media channel with over 250 million active users. It’s a great platform for sharing photos of your products and services.
Tik Tok– a video-sharing platform that has grown more popular in the past couple of years. With more than 755 million users, it’s very popular with a younger demographic.
Choose the social media channels that are most popular among your target audience. If your target audience isn’t using a particular social media channel, then you don’t need to focus on it.
To Post Or Not To Post? There Really Is No Question There.
If you’re avoiding social media because you’re afraid or not sure how often to post, you’re missing out on a valuable marketing tool. Social media is a great way to connect with customers and promote your business. However, don’t overwhelm your customers with too many posts. Instead, focus on quality over quantity, and post regularly but not too frequently.
One thing that a lot of people won’t tell you is that you should spend the majority of your time on the social media channels that you A) Understand the most and B) Actually enjoy (at least a little bit).
If you don’t fully understand the channel, your likelihood in making mistakes is greater and while this won’t bring down any county’s economy, you certainly won’t gain any traction. Plus, when you don’t hate the platform, investing time in it is less work.
So, if you’re not using your social media accounts currently, yes, you should definitely start doing that to help your business grow. Why? Brand awareness, customer attraction & retention, customer service, etc. The reasons are practically endless.
When Should You Post?
First and foremost, it’s important to understand that there are a million opinions about this, so a lot depends upon who you ask.
It’s also important to remember that social media should be used as a tool to connect with your customers and followers, not to hard-sell them on your products or services. That means posting relevant, engaging content on a regular basis, rather than bombarding your followers with constant sales pitches.
That being said, you should aim to post at least once a day on most social media platforms, with the exception of LinkedIn, which is better suited for a more occasional posting schedule. As for timing, the best time to post on social media in 2022 varies depending on the platform. For example, Facebook and Twitter are most popular during the evenings and weekends, while Instagram and Pinterest are more popular during the morning and afternoon.
According to Hootsuite, the popular posting scheduling software, the best times to post on social media across the board is 10:00 AM on Tuesdays, Wednesdays, and Thursdays. The folks at Hootsuite like Wednesdays at 11 am for posting on Instagram and 8 am on Mondays & Thursdays for Twitter. They suggest 9 am on Tuesday and Wednesdays for Linkedin. They suggest that the best time to post on Facebook is Tuesday and Thursday from 8 am to noon.
But, is this the gospel you should live your social media life by?
Meh, try it and see how things go. Give it several months and see how your engagement metrics go. If you’re not happy with what the numbers suggest, play with posting at other times.
The point here is that whatever the experts tell you, the best times for your business are really more individually based. While you can find countless guidelines and ideas to tell you what you should be doing, always pay attention to your own numbers.
What we see across the board is that consistency is one of the most important aspects to keep in mind with your regular posting. That’s why a content calendar can help you along with tools like Hootsuite, Buffer, or some of the other content scheduling software programs.
How Often Should You Post?
You’ll want to consider your target audience when determining where and how often to post. If your target audience is primarily made up of busy professionals, posting once or twice a day may be the best approach. However, if your target market is younger or more engaged with social media, you may want to consider posting more often.
In addition to considering your target audience, you’ll also want to think about the type of content you’re sharing. If you’re sharing mostly blog posts, you may only need to post once or twice a week. However, if you’re sharing more visual content, such as videos and images, you may need to post more often.
Ultimately, the best approach for social media posting frequency in 2022 will vary from business to business. But by considering your target audience and the type of content you’re sharing, you can create a social media posting strategy that works for your business.
Why You Should Develop A Content Calendar
A content calendar is an essential tool for social media marketing. It helps you plan and schedule your posts in advance, which makes it easier to stay consistent with your posting schedule. Additionally, a content calendar can help you track the performance of your posts, so you can see which ones are getting the most engagement.
A great place to start is to sit down and brainstorm some content ideas. Take a post-it note pad and jot down ideas on a single note and slap it down in front of you. Arrange the ideas by categories and you’ll start to build a content calendar in no time.
There are a lot of different ways to develop a content calendar. You can use a spreadsheet, a calendar app, or a content marketing platform. However, you choose to do it, make sure you plan out your posts in advance so you’re not scrambling to come up with content at the last minute.
How To Create Engaging Social Media Posts
To create engaging social media posts, you need to think about what your customers want to see. Posts that are relevant to your target audience and provide value will be the most successful. Additionally, you’ll want to use a mix of text, images, and videos to keep your posts interesting.
You can also use social media tools to help you create engaging posts. For example, using a tool like Canva to create images or using video editing software to create short videos. By using creative content and interesting tools, you can make your social media posts more engaging for your customers.
Think about the most interesting and engaging posts you’ve seen on social media. What made them stand out? Chances are, they were relevant to the audience, creative, and provided value. If you can create posts that are similar to the ones that stand out to you, you’re more likely to engage your customers.
Final Thoughts
When it comes to social media posting frequency in 2022, it’s important to find a balance that works for your small business and stick to it. By following the general guidelines above, you can ensure that your social media content shares information that is valuable and engaging, without becoming overwhelming or spammy.
