Search Engine Optimization (SEO): An Introduction
Think of where people turn to find solutions to their problems? Google? Bing? Some other search engine?
More than 60% of Americans turn to Google to find what they’re looking for- whether that’s a product, a service, something to eat or do. It’s where your business needs to be seen. Is your business on page one?
If not, you can be sure that your competitors are. This means all the targeted search traffic that you’d like to see your business get is going to them instead. SEO is exactly that- a way of making your website more visible to the search engines so that the very people who are looking for you find and select you.
Of course, good SEO begins with a solid website. While more than a third of all websites online now days are built with WordPress, that’s a solid platform to use for your business website. Beyond the platform, it’s important to make sure your website has what your customers are looking for. That’s where your content plays a huge role along with a conversion focused layout.
SEO Begins With Understanding How Search Engines Work
Have you ever stopped to think about how Google actually works? Most of us have heard that there is a search “algorithm” that changes all the time, but what exactly is the algorithm?
At Make It Loud, we teach how Google works by making a comparison to the cute little yellow guys or minions. Google has little minions or “spy bots” with cameras that go all around the Internet and take vacation pictures of their trip. These pictures are snapshots of all the websites they’ve visited. They take these vacation photos and put them into a photo album. So, when you and I search Google, we’re actually only searching those photo albums- not the entire Internet.
So, when the minions crawl your site, they have a long list of items they check your site for. Each of these items is weighed differently- in terms of how much they matter regarding your rankings. For the most part, this is what changes when they say the algorithm has changed (although there are times when Google changes something drastically).
All this is important to understand so that you know what’s important to Google. One thing that will most likely never change is the idea that whatever is important to your customers is important to the search engines. It’s a rule of thumb we go by whenever we’re doing SEO for our clients.
How To Do SEO
When clients hire us to do SEO, it’s almost like there’s an adoption process. We dive into their business to learn as much as we can. The more we know, the more we can get into the minds of their customers. Why start there? It’s how we begin to understand what your customers type into the Google search bar. This begins the process of understanding a winning keyword strategy.
Once we feel we have that level of understanding, we begin writing- page titles, meta descriptions (not to get too nerdy) and most importantly, landing pages. Our goal is to create the kind of content that will help Google see that your business deserves page one for the excellent content.
Once we have the content strategy, we make review the site architecture and adjust this to what, in our experience, Google is looking for. After that, we work on the technical aspects of SEO.
Our Service Area
We provide social media marketing to companies all over Alabama and the rest of the country, but over the years, we’ve worked with clients in Birmingham, Montgomery, Huntsville, Mobile and Tuscaloosa.
Make It Loud’s SEO experts do everything possible to safely move your website’s rankings to page one as part of a strategy that puts your business in front of potential customers.
How Long Does SEO Take?
In nearly 10 years of doing SEO, we’ve heard some pretty outrageous claims about SEO. A few years ago, one of our competitors claimed he recently got a “plumber’s website ranked for more than 847 keywords in a week”. One of our colleagues leaned over and asked, “Is that even possible?”. Let’s just say that if it sounds too good to be true, it more than likely is.
Search engine optimization is about expectations though. Most SEO companies will tell you that it takes 3-6 months to get your site ranked well. The truth is that this depends upon things like your industry, your competition and the geographical area you’re trying to rank for. In most cases, we’re able to get results long before the 3-month mark. We’ve had several national SEO campaigns rank for several hundred keywords across the country within a month after launching.
Call Make It Loud, when you’re ready for some targeted traffic to your business. We’ll help you get your phones ringing.
Social Media Strategies That Gets Results
Let us take care of all your digital Marketing needs
From Web Design to Facebook Ads, we’ll help you find the right customers.
Let us help you broadcast your business around Alabama and to the world!
Get A Great Website
First impressions are everything. Your website is no exception. You have 6 seconds to tell the browser what they need to know and establish trust. Does yours?
Market Your Business
SEO? PPC? Facebook Ads? There are a variety of ways to get your business in front of your next customer. Few companies do them all well. We’re here to help you decide the right path.
Ongoing Digital Marketing
Once you have the right marketing channels in place, it’s an ongoing process of capturing the attention your business needs. We can help.
Pick An SEO Company
Good or bad, there are a lot of agencies out there that say they do search engine optimization, but not all SEO companies are equal.
It’s just a fact that SEO nerds can speak nerdy to you. When you ask them what exactly they do to get your website ranked, they reel off a lot of technical terms like “alt tags, H1 tags, page load speeds, schema markup, blah, blah, blah”. Some of it makes sense and some the jargon leaves people in the dust.
The thing to keep in mind is that SEO is like putting a 10,000 piece together. The company that puts the most pieces together wins a spot on page one (or put another way, has the most items the minions are looking for). While most SEO consultants can spout off all the jargon, it doesn’t mean all that stuff actually gets your site to page one.
It’s like going to the doctor’s office. Every doctor can speak medical jargon, but can they explain what’s wrong with you? SEO nerds can “Wow” you with terms you don’t understand but don’t actually mean much, so beware the jargon talkers.
Here are some things to consider when picking an SEO firm:
- Experience– your business visibility is too important to trust with newbies.
- Explanation– can they explain what they’re going to do to get your site ranked?
- Educated– are they up on SEO trends and changes.
- Content-(we broke the “E” thing, dang it) will they be writing content for you? This is huge.
At Make It Loud, we understand that Google is looking for the best content about your business to serve up to people looking for it. If your SEO nerd isn’t writing content for you, make sure someone is.
Our Service Area
Over the years, we’ve had the privilege to work with businesses in a variety of verticals and industries. We’ve worked with companies all around the country including businesses from all around Alabama including Birmingham, Montgomery, Huntsville, Mobile, and Tuscaloosa. Let us help you take your business to the next level.
Click below to learn more about our services:
What’s your digital marketing strategy? Far too often, business owners get caught up in running their business and forget to work on the strategy. Click here to learn more about digital marketing in Alabama.
Far too often, we hear sales staff say, “I’m embarrassed by our company website”. Don’t let this happen to you. You need a website that helps convert browsers into buyers. Let us show you how. Click here to learn more about web design
If you want to be on page one of Google quickly, an Adwords campaign may just be the way to go. Let’s talk about how this marketing element may or may not be right for your business. Click here to learn more about Adwords
Your customers spend approximately a third of their time online on social media. Given this, it only makes sense that you have an active presence where your potential customers are. Click here to learn more about social media marketing.
We Specialize in Social Media Marketing & aspects of digital marketing
Call or a Free Phone Consultation – 678.325.4007
Media & Awards
Make It Loud is proud to be nominated for the second year in a row for the IMPACT Award! Woo-hoo!
We recently found out that we’ve
Award Winning Web Design & Digital Marketing Firm
On our 10 Year Anniversary year, Make It Loud was given the Pinnacle Award and Small Business of the Year Award for 1-9 employees, by the Gwinnett Chamber of Commerce! Make It Loud is honored to do business in Gwinnett as well as all around the country, and we want to thank all of our clients for 13 wonderful years serving the Gwinnett community, as well as all of its staff, past and present, for all of their hard work.
We’re grateful to be the recipients of the Pinnacle Awards as well as all our other nominations! It’s validation that doing right by your customers is just the right thing to do. We appreciate the Gwinnett Chamber of Commerce for honoring us with this award, and for supporting our business every step of the way over our 13 years!
Web Design Company in Atlanta
Make It Loud provides affordable web design and digital marketing services for small and medium-sized businesses of all kinds. Our websites are simple to update and can be optimized to easily be found on the internet through Search Engine Optimization. With a storefront in Buford, we have web design clients all around Buford, Lawrenceville, Suwanee, and all over Atlanta.
Search Engine Optimization (SEO)
Having a great website that no one can find just doesn’t work in business. Good SEO means your SEO nerd is doing everything possible to stay up to date on the latest changes and doing what’s necessary to get you ranked. When you need more visibility for your business, Make It Loud can work with you to develop and implement the best SEO strategy to get your phone ringing.
Social Media Marketing in Atlanta GA
Make It Loud is THE BEST company you could work with to "broadcast your business To the world"!Cindi Dowdle
Marketing Agency Location
Visit Us near the Mall Of Georgia:
2828 Buford Drive
Buford, GA 30519
Monday-Friday: 9am- 5pm
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