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Google Local Services Ads: Your Money-Making Masterclass for Small Businesses

Need more leads for your business?

Of course, you do! Who doesn’t?

If you’re like most business owners who review your business at the end of the year or the start of the new one, you’re looking at your marketing mix to determine what works, what doesn’t, and what to experiment with.

Well, it might just be time to consider adding Google’s local services ads to the mix. It may just be your new secret weapon.

Why Google Local Services Ads are Your BFF:

  • Laser-targeted leads: Forget casting a wide net and hoping something sticks. Google Local Services Ads put your business front and center for people actively searching for your services in your local area. No more wasting time or money on tire-kickers or wrong numbers.
  • Quality over quantity: These ain’t your grandma’s leads. Google’s screening process ensures you connect with qualified customers who are ready to buy: people who have a genuine need for what you offer, during your business hours.
  • Pay-per-qualified-lead magic: Say goodbye to the bottomless pit of traditional advertising. You only pay when a customer actually contacts you about a service you offer, making Google Local Services Ads a budget-friendly dream come true.
  • Google Screen: The ultimate trust badge: Show off your business like a champ with the Google Screen badge. This prestigious mark tells potential customers you’re the real deal, backed by Google’s own up-to-$2,000 guarantee. Boom! Instant trust and credibility.
  • Level up your Google My Business game: Google Local Services Ads work hand-in-hand with your existing Google My Business listing. Optimize your profile with killer photos, glowing reviews, and clear service descriptions to become the local hero customers can’t wait to call.

What Type of Businesses Are These Ads Good For?

Google Local Services Ads can be a powerful tool for a wide range of businesses, though they’re particularly well-suited for those offering services in the following categories:

Home and Property Services:

  • Plumbers
  • Electricians
  • HVAC technicians
  • Roofers
  • Cleaning services
  • Handyman services
  • Lawn care and landscaping services
  • Pest control services
  • Pool cleaning and maintenance
  • Locksmiths
  • Interior designers

Professional Services:

  • Lawyers (specific practice areas like personal injury, bankruptcy, etc.)
  • Accountants
  • Financial advisors
  • Real estate agents
  • Insurance agents
  • Consultants (marketing, IT, business, etc.)
  • Personal trainers and fitness instructors
  • Therapists and counselors
  • Tutors and educational consultants

Personal Care Services:

  • Hair stylists and barbers
  • Massage therapists
  • Estheticians
  • Yoga instructors
  • Personal stylists
  • Pet sitters and dog walkers
  • Childcare providers and babysitters

Other Good Fits:

  • Automotive repair shops
  • Towing companies
  • Appliance repair services
  • Computer repair services
  • Moving companies
  • Caterers
  • Party planners
  • Event photographers and videographers
  • Home improvement contractors
  • Security companies

Here are some additional factors to consider when deciding if Local Services Ads are right for your business:

  • Service area: Google Local Services Ads are most effective for businesses that serve a specific local area.
  • Customer urgency: Businesses whose services are often needed urgently, such as plumbers or locksmiths, tend to see the best results.
  • Competition: If there is a lot of competition for your services in your area, Local Services Ads can help you stand out.
  • Budget: Local service ads can be a cost-effective way to reach local customers, but there is a minimum monthly spending requirement.

Ultimately, the best way to determine if Local Services Ads are right for your business is to give them a try! Google offers a free trial, so you can test the waters and see if you’re getting the results you want.

Mastering the Google Local Services Ads Maze

Here are the proper steps to get your LSAs set up:

  1. Accept the invitation: That email with the fancy Google Ads invitation isn’t spam – it’s your golden ticket! Hit “Accept” and unlock your exclusive dashboard, the command center for your lead-generating empire.
  2. Get licensed and ready to rumble: Complete your profile in the dashboard, including license and insurance information. Think of it as putting on your business armor – you’re gearing up for battle in the lead-generation arena!
  3. Dashboard: Navigate your dashboard like a seasoned general. Fill in your service areas, set your budget, and choose your weekly lead target. This is where you strategize for maximum lead-capturing impact.
  4. Google Screen: Shine bright like a diamond: Don’t miss out on the Google Screen badge – it’s like a superhero cape for your business. Complete the screening process and proudly display your badge on your Google My Business listing. Watch trust and conversions soar!
  5. Pay-per-qualified-lead paradise: Relax and watch your budget flourish with the pay-per-qualified-lead system. No more paying for random clicks or ghost calls. You only pay when a customer reaches out about a service you offer, during your business hours. It’s like having a financial fairy godmother on your side!

Bonus Power Move: Unleash the Google My Business Beast

While you’re working on setting up your LSAs, make sure to do the following with your Google Business Profile:

  • Complete your listing: Fill in every detail with laser focus, from accurate contact information to mouthwatering service descriptions.
  • Become a review magnet: Encourage happy customers to leave glowing reviews – they’re like social proof gold that attracts even more leads.
  • Post like a pro: Share updates, showcase your work, and engage with your local community. Google My Business is your platform to shine and become the go-to choice in your area.

Remember, Google Local Services Ads are your key to unlocking a world of qualified leads, boosted revenue, and a thriving local business. Follow the steps, embrace the Google Screen, and unleash the power of your Google My Business listing. With this winning formula, you’ll get more out of the local search game to add to your business bottom line.

If you need help with any of this or any other aspect of your digital marketing, feel free to contact the professionals at Make It Loud 678.325.4007. We provide initial consultations for free.

author avatar
Cliff Tillery COO
Cliff Tillery, MBA is the Chief Operating Officer and SEO Director at Make It Loud which is a digital marketing firm located outside of Atlanta Georgia. More than 15 years ago, he started search engine optimization at this award-winning agency and has taught digital marketing skills to interns and new employees, business owners at the Gwinnett Chamber of Commerce, the Gwinnett Entrepreneur Center, and other groups.
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