Articles
Guides, updates, and insights from the Make It Loud team. Showing 193 to 216 of 297 articles.
Epic Social Media Fails & The Lessons We’ve Learned
Examples Of Epic Social Media Fails Have you ever been embarrassed for a company that releases a simply terrible social media post or, even worse, a not-funny ad that is so off that you don’t get it or even know what company released it? There’s no doubt that companies spend a lot of time developing […]
Cliff TillerySeptember 6, 2022
Tips & Tricks For Your Google Business Profile
Include Your Google Business Profile As Part Of Your Marketing Mix Many companies recognize the importance of digital marketing in one aspect or another either through Google Ads, SEO, social media marketing, or a combination of some or all of the above. One thing we’ve noticed is that many business owners are completely ignoring their […]
Cliff TilleryAugust 30, 2022
How To Identify Your Target Market
Ways To Identify Your Target Audience One of the biggest mistakes we see in digital marketing is that people take a shotgun to sniper school. Far too often, when we ask someone, “Who is your target market?”, we get a complicated answer that means, “I have no idea.” As a small or medium-sized business owner, […]
Cliff TilleryAugust 19, 2022
Digital Marketing During A Recession
Digital Marketing During Economic Downturns No matter how you define a recession, it’s no secret that things are weird out there. For many businesses, the thought and fear of a recession are looming. At a time when you need more customers, there’s a fear that people are going to spend less, so what do you […]
Cliff TilleryAugust 16, 2022
A New Way To Think About SEO
Cliff TilleryAugust 8, 2022
Different Ways To Calculate The ROI Of SEO
Ways To Think About The ROI Of SEO When it comes to search engine optimization (SEO), you shouldn’t expect results overnight although we’ve seen it happen. If you’ve done SEO for your business, you know you’re in it for the long haul. But when your revenue is down and business is slow, it can be […]
Cliff TilleryAugust 3, 2022
How Does Google AdWords Affect SEO
Does Google AdWords Affect SEO? You’ve wondered about it. We all have. People used to view Google Adwords as an “SEO tax”. They felt strongly that running PPC ads helped their SEO. So, does the use of Google AdWords impact search engine optimization (SEO) efforts? Whether it’s superstition or anecdotal evidence, many people believe that […]
Cliff TilleryJuly 28, 2022
Why We Turn Some Clients Down For SEO
Cliff TilleryJuly 20, 2022
The Biggest Digital Marketing Mistakes We’ve Seen Lately
Common Digital Marketing Mistakes We get it. You’re busy trying to run your company and struggle to find time to grow your business. These days, it seems everyone is trying to do all they can to keep the doors open. Then, there’s that whole digital marketing piece. Some business owners do it themselves. Others hire […]
Cliff TilleryJuly 12, 2022
Is Content Really Still King?
Does Your Content Still Matter? Back in 1996, Bill Gates made a comment about the importance of content, which has since been rephrased as “content is king” when it comes to marketing. Marketers continue to use this phrase, but is it true? Everyone has heard this statement at some point if they are building a […]
Cliff TilleryJuly 5, 2022
Should You Use QR Codes In Your Marketing?
Are QR Codes Worth Trying? Just scan this QR code and you’ll….. See our menu? Get access to our specials? Finally, find the secret to life? You just never know what will happen at the other end of a QR code. It’s a real roulette wheel! Digital marketers often spend their time focused on new […]
Cliff TilleryJune 29, 2022
Why Your Website Isn’t Converting & What to Do About It
Does Your Website Convert? It’s a common scenario. The clicks are rolling into your business website! Traffic is increasing! But…where are the conversions? It’s frustrating to watch positive engagement with your site and not receive a single customer. The problem? Chances are that your website needs a refresh. Maybe you haven’t updated your website since […]
Cliff TilleryJune 21, 2022
Is Social Media Marketing Still Worth It?
Should You Still Bother With Social Media Marketing? Thanks to evolving algorithms and saturated content strategies, social media marketing looks different than it did just a few years ago. You can see it every day for yourself. Between sporadic posts and photos from family and friends, you’ll see ad after ad in your newsfeed. With […]
Cliff TilleryJune 13, 2022
A User’s Guide To Google Ads
Your Guide To Google Ads You want to get your business and brand out there in front of customers, right? Google Ads offers a way to do this no matter what part of the sales funnel you want to appeal to. But, it can also be a colossal time and money suck if you don’t […]
Cliff TilleryJune 7, 2022
How SEO Companies Rip You Off
How SEO Firms Can Rip You Off It’s no wonder that people in marketing feel beat up sometimes. Here’s the raw truth: There are a lot of charlatans out there giving those of us who are trying to do good things a bad name. Given that, when I say I “do SEO”, there are small business […]
Cliff TilleryJune 1, 2022
The Ultimate Guide To Google Analytics 4
Your Guide To Google Analytics 4 Imagine hiring an employee and having no way to determine how well or poorly that employee is doing the job. For many business owners, that’s exactly the situation they have with their website. Your website is your digital front door. It can have many jobs- get more phone calls, […]
Cliff TilleryMay 19, 2022
Facebook Advertising Vs Google Ads: Which One Is Best?
Facebook Advertising Vs Google Ads: Which One Should You Use? Think back to your day today. You googled something, didn’t you? And it’s likely you scrolled through Facebook without even thinking twice about it. In 2022, Google and Facebook intertwine with our daily lives. Yet, your business may not be utilizing these main players correctly […]
Cliff TilleryMay 11, 2022
Digital Marketing Data: Numbers You Need To Know
Digital Marketing Data: Numbers You Can Use “Without data, you’re just another person with an opinion” -Edwards Demming What about the data? People ask about it and request it all the time. We need […]
Cliff TilleryApril 25, 2022
The Most Important Part Of Your Website
The Most Essential Part Of Your Website The average person spends just over three seconds on a website before deciding if it’s worth their time. That’s not a lot of time to make a good impression. If you’ve created a website and you want people to stick around, you need to give them a reason […]
Cliff TilleryApril 19, 2022
Will AI Language Tools Replace SEO Writers?
Will Artificial Intelligence Replace SEO Writers? “Welcome To Make It Loud! May I take your order?” Will your local digital marketing nerd soon be replaced by some artificially intelligent robot? It’s the burning question in all our minds if not yours. AI is making rapid strides in the field of natural language generation (NLG). Experts […]
Cliff TilleryApril 6, 2022
Do Keywords Still Matter For SEO In 2022?
Do Keywords Still Matter? Finding the right words isn’t always easy. People have been debating the importance of keywords for SEO for years. Some people believe that keyword research is no longer necessary, while others think that it’s more important than ever. So, what’s the truth? For years, keywords have been a staple of SEO. […]
Cliff TilleryMarch 31, 2022
Best Times To Post On Social Media in 2022
When To Post On Social Media As a small to mid-sized business owner, you might be wondering how often you should post on social media in 2022. While there is no one-size-fits-all answer, there are some general guidelines you can follow to ensure you’re striking the right balance for your business. When it comes to […]
Cliff TilleryMarch 15, 2022
How A Website Audit Can Save Your Business
Your Business Website: Isn’t It Time For A Second Look? How do you know if your business website is driving your customers to your competitors? It’s every business owner’s worst nightmare. Here’s how it can go: your perfect customer is looking for exactly what you do. They’re furiously searching for your exact offer on the […]
Cliff TilleryFebruary 28, 2022
Top 5 Things You’re Ignoring With Your Google Business Profile
Are You Optimizing Your Google Business Profile? If you’re marketing a small business, claiming your free Google Business Profile was hopefully one of the first things you did (although we know a lot of you out there still haven’t!). But, have you really worked to optimize this free tool? If you’re like most businesses, you’re […]
Cliff TilleryFebruary 23, 2022