Articles
Guides, updates, and insights from the Make It Loud team. Showing 73 to 96 of 312 articles.
The Top 8 Reasons Your Google Ads Aren’t Working
Why Your Google Ads Aren’t Working As a business owner, what you want is fairly simple. You want your marketing elements to bring in more than they cost you. That’s about a solid return on your investment or ROI. Given that a lot of business owners choose to run their Google Adwords campaigns themselves, there […]
Cliff TilleryAugust 19, 2024
How To Build More Trust With Your Website Visitors
How To Use Trust To Convert More Visitors To Customers When it comes to wooing website visitors with your business website, you have approximately 6 seconds to tell them the most important “things”. These things are: Who you are What you can do for me (the visitor) Answer the question, “Can I trust you to […]
Cliff TilleryAugust 15, 2024
Is SEO Worth It?
A Commonsense Approach To Determining If SEO is Worth It Over the years, you may have heard a lot about SEO and whether it truly provides value to your business. As a crucial element of digital marketing, understanding the merits of SEO can help you make informed decisions about where to allocate your resources. In […]
Cliff TilleryAugust 14, 2024
25 Marketing Strategies For Medical Practices
Marketing Ideas For Your Medical Practice There are still physicians out there who think that marketing isn’t necessary. Those are the ones who will retire in a few years. It’s no secret that marketing a medical practice has become increasingly more complex over the years. It’s still an essential component to get more patients in […]
Cliff TilleryAugust 12, 2024
Should You Try Parasite SEO?
About Parasite SEO Are you struggling to break into competitive search results with your website? Parasite SEO might be the solution you’ve been looking for. By publishing high-quality content on established, high-authority external sites, you can tap into their traffic and boost your chances of leads and conversions. But is parasite SEO right for you? […]
Cliff TilleryAugust 8, 2024
How To Market Your Business On Reddit
Ways To Market Your Business On Reddit Most marketers overlook Reddit, underestimating its potential to connect you with engaged audiences in niche communities. By understanding the unique culture of Reddit and utilizing its features wisely, you can effectively market your business and drive meaningful engagement. In this guide, you will discover key strategies for crafting […]
Cliff TilleryAugust 5, 2024
Are You Doing GEO For Your Business?
As you navigate the ever-evolving landscape of digital marketing, you’re likely aware that new concepts and technologies are constantly emerging. One such innovation is Generative Engine Optimization (GEO), which is poised to revolutionize the way we approach search engine optimization. By combining traditional SEO techniques with generative models, GEO is set to redefine content visibility […]
Cliff TilleryJuly 29, 2024
The Most Practical Ways Your Small Business Can Use AI Tools
As a small business owner, you’re constantly looking for ways to streamline operations, reduce costs, and improve customer service. Artificial intelligence (AI) tools can be a game-changer in achieving these goals. With AI, you can automate tasks, analyze data, and make informed decisions to drive growth and success. But with so many options available, it […]
Cliff TilleryJuly 22, 2024
Are Local Services Ads Worth Trying?
Are Google’s Local Services Ads Worth The Hassle? More is better. There’s a general rule of thumb that the more real estate you can claim on Google search engine results pages (SERPs), the better. Generally, more real estate means more eyeballs – which could mean more clicks and sales. Local Service Ads are an underutilized […]
Cliff TilleryJuly 12, 2024
SEO Vs PPC: Which Is Better For Your Business?
Cliff TilleryJuly 12, 2024
Should You Do Conversion Optimization On Your Business Website?
Should You Do Conversion Optimization On Your Business Website? Are you tired of driving traffic to your website without seeing a significant increase in qualified leads and customers? You’re not alone. Most marketing teams focus on driving traffic, but conversion rate optimization (CRO) can help you get more out of your existing traffic and propel […]
Cliff TilleryJuly 11, 2024
How To Build A Topical Map For Your SEO
How To Build A Topical Map For Your Business Website Are you tired of feeling lost in the vast landscape of SEO? Do you want to boost your website’s visibility, relevance, and ranking in search results? Building a topical map is the answer! A topical map is a strategic plan that outlines how different topics […]
Cliff TilleryJuly 1, 2024
The Pros And Cons Of Starting A Podcast For Your Business
The Pros And Cons Of Starting A Podcast For Your Business As you consider expanding your business’s reach and building a stronger connection with your customers, you may be wondering if starting a podcast is the right move for you. With the podcasting landscape growing rapidly, it’s no surprise that many businesses are jumping on […]
Cliff TilleryJune 23, 2024
Does Blogging Still Matter In 2024?
Does Blogging Still Matter In 2024? Ever wonder if anyone still reads blogs these days? You’re not alone. With social media’s rise to fame over the last decade, you may think blogs have gone the way of the dodo. But don’t count blogs out just yet. Blogs are alive and kicking, and they’re here to […]
Cliff TilleryJune 19, 2024
How To Rank Your Website In Google’s AI Overview
How To Rank Your Website In Google’s AI Overview Are you ready to tap into the power of Google’s AI Overview, the latest innovation in search engine technology? With AI Overview, Google is revolutionizing the way users interact with search results, and as a website owner, you want to ensure your site is front and […]
Cliff TilleryJune 19, 2024
Why Our Digital Marketing Agency Only Builds WordPress Websites
Why Our Digital Marketing Agency Only Builds WordPress Websites If you’re considering partnering with a digital marketing agency to design, build, and maintain a website, you’re probably wondering what makes one platform better than another. At Higher Information Group, we’ve made a conscious decision to specialize in WordPress websites, and for good reason. With years […]
Cliff TilleryJune 18, 2024
The Benefits of Integrating Google Ads with SEO
The Benefits Of Running Google Ads With SEO By now, most business owners are aware of the power of search engine optimization (SEO) and pay-per-click (PPC) advertising. But have you ever stopped to think about what would happen if you combined the powers of these two marketing strategies? By integrating Google Ads with SEO, you […]
Cliff TilleryJune 18, 2024
Google Adwords Mistakes & How To Fix Them
Common Google Ads Mistakes and How to Avoid Them Are you running paid ads on Google for your business? It can be a great way to reach your target audience when they’re looking for what you provide on the search results page. But, it can also be a great way to set a lot of […]
Cliff TilleryJune 16, 2024
What Does Google Certification Mean For A Digital Marketing Agency?
Google Certification Explained Have you ever set up and managed a Google Adword campaign? It can be a great way to make a lot of money for your business, but it can also be a fantastic way to set a lot of money on fire if you aren’t sure what you’re doing. In today’s digital […]
Cliff TilleryJune 14, 2024
Effective Lead Generation Tactics for SMBs
Lead Generation Tactics for SMBs It’s a simple fact: everyone wants to make money online. If you’re a small to mid-sized business owner, it’s important to find ways to generation more leads, but how do you do that if you’re not a marketing ninja? Navigating the lead generation landscape can make or break a small […]
Cliff TilleryJune 10, 2024
A Comprehensive Guide To AI Search Engines
A Comprehensive Look At AI Search Engines Are you using AI Search Engines yet? If you just asked, “What’s an AI search engine, read on because the way you search for “stuff” is about to change as you know it. Nearly 90% of people in the United States turn to Google for every question they […]
Cliff TilleryMay 31, 2024
What Leaked Documents From Google Tell Us About SEO
What Recent Google Documents Confirm About SEO In the fast-changing world of search engine optimization (SEO), separating fact from fiction can be a daunting task. SEO is more about educated guessing than most of us will ever let on to our clients. As a digital marketing agency, we understand the importance of staying ahead of […]
Cliff TilleryMay 29, 2024
Why Google’s AI Overview (SGE) Sucks
Will AI Overview Be The “New Coke” Of Search Engines? For more than 20 years, the Google Search results have been basically the same. You type something into the little box and you get 10 blue links with some minor tweaks along the way. Until now. When Google first announced its Search Generative Experience (SGE) […]
Cliff TilleryMay 21, 2024
Entity Optimization: Why It Matters for Your Business’s SEO
Entity Optimization: An Essential Part Of SEO for Businesses In the always-changing world of search engine optimization (SEO), businesses must constantly adapt to stay ahead of the curve. One of the most significant developments in recent years is the rise of entity optimization, a strategic approach that aligns with how search engines are becoming more […]
Cliff TilleryMay 21, 2024