For Journalists

Research Available for Media Use

Make It Loud publishes two primary types of research.

Client Research Projects

These are research projects developed for clients around subjects connected to their industries, communities, customers, and areas of expertise.

Topics may include:

• Children’s health
• Screen time
• Cardiac arrest preparedness
• Flooding and water damage
• Hail and storm exposure
• Veteran-owned businesses
• Breastfeeding questions
• Customer reviews
• Local market conditions
• Homeowner risks
• Industry trends

The primary report typically lives on the client’s website.

Make It Loud may also publish a separate project page explaining:

• Why the topic was selected
• How the study was developed
• Which sources were used
• What the major findings were
• How the project supports the client’s authority strategy

View Client Research Projects

What Journalists Can Request

Depending on the study, we may be able to provide:

• Executive summaries
• Full research reports
• Downloadable PDFs
• Methodology details
• Source lists
• Data tables
• High-resolution charts
• Infographics
• Geographic breakdowns
• Calculation notes
• Publication dates
• Update histories
• Subject-matter expert interviews
• Make It Loud commentary
• Client commentary
• Background interviews
• Clarification of findings
• Permission to reproduce charts
• Follow-up data analysis

Availability varies by project.

Some datasets may be public and shareable. Others may contain proprietary, licensed, confidential, or client-provided information that cannot be distributed in full.

Featured Research Topics

AI Search Visibility

Make It Loud studies how businesses appear across AI-generated search and recommendation environments.

Potential areas of commentary include:

• Why a company may rank in Google but remain absent from AI answers
• How AI systems retrieve and synthesize information
• What makes content easier to cite
• The role of brand mentions and entity recognition
• The difference between SEO, AEO, and GEO
• How original research may support AI visibility
• Why traditional ranking reports do not show the complete picture
• How small businesses can measure AI search readiness

Google Reviews and Consumer Sentiment

Our review-analysis work examines what customers say about local businesses at scale.

Research may cover:

• Communication
• Responsiveness
• Professionalism
• Reliability
• Scheduling
• Price
• Quality
• Customer service
• Complaint resolution
• Differences between highly rated and poorly rated companies

For example, Make It Loud analyzed tens of thousands of Google reviews for a North Atlanta business-sentiment study to identify recurring themes in positive and negative customer experiences.

Small-Business Marketing

Make It Loud can provide perspective on:

• Lead generation
• SEO
• Google Ads
• Website conversion
• Local search
• Marketing budgets
• Reputation
• Content strategy
• AI adoption
• Marketing technology
• Digital competition
• Business authority

Our commentary is informed by direct agency experience working with small and mid-sized businesses.

Original Research and Authority Marketing

We also study how original research can help businesses:

• Contribute useful information
• Strengthen credibility
• Support public relations
• Earn references
• Build topical authority
• Create citable statistics
• Improve AI visibility
• Differentiate from competitors

Explore the Authority Marketing System

Local and Industry Research

Client-sponsored reports may provide story ideas and data related to:

• North Georgia
• Metro Atlanta
• Gwinnett County
• Forsyth County
• Fulton County
• Cherokee County
• Hall County
• Dawson County
• Healthcare
• Pediatrics
• Home services
• Roofing
• Restoration
• Public safety
• Automotive services
• Local business

Expert Commentary

Make It Loud may be available to provide commentary on subjects such as:

• SEO
• Local SEO
• AI search
• Generative engine optimization
• Answer engine optimization
• Google Business Profiles
• Online reviews
• Consumer sentiment
• Website lead generation
• Digital advertising
• Small-business marketing
• Original research
• Authority marketing
• Digital public relations
• Content strategy
• Entity visibility
• Brand authority
• AI citations
• Marketing technology

For topics outside our direct expertise, we may be able to connect journalists with a client or subject-matter expert associated with a specific research project.

Interview Requests

When requesting an interview, please include:

• Your name
• Publication or media outlet
• Topic
• Deadline
• Preferred interview format
• Estimated length
• Whether the conversation is on the record
• Specific study or data point involved
• Geographic focus
• Intended publication or air date, when available

Interview formats may include:

• Phone
• Video call
• Email response
• Recorded audio
• Recorded video
• Written statement

We will respond as quickly as practical, but availability depends on the topic and deadline.

Request an Interview

Additional Make It Loud Research

Our growing research program explores the intersection of small business, marketing, technology, search visibility, and consumer behavior.

Current and future topics may include:

• Small-business AI adoption
• AI citation visibility
• Google review sentiment
• Local search performance
• Website lead-generation effectiveness
• Digital marketing budget allocation
• Consumer trust signals
• Online reputation trends
• Marketing agency differentiation
• Small-business content quality
• Brand search behavior
• Local authority development
• Search visibility by industry
• Website accessibility
• Business response to AI-generated search
• Marketing technology usage
• Lead response times
• Conversion barriers
• Customer review language
• Small-business publishing trends

Browse All Make It Loud Studies

Primary Sources and Attribution

Many Make It Loud reports synthesize information from government agencies, universities, professional associations, public records, and other authoritative sources.

When a finding comes directly from an outside source, journalists should cite the original source when appropriate.

For example:

• A CDC statistic should generally be attributed to the CDC.
• A Census population figure should generally be attributed to the U.S. Census Bureau.
• A state law should be attributed to the relevant legislature or state agency.
• A calculation, comparison, or original analysis developed by Make It Loud may be attributed to the Make It Loud report.

Our research pages are designed to help readers identify the difference between:

• Source data
• Make It Loud calculations
• Modeled estimates
• Original analysis
• Professional interpretation
• Client commentary

Charts, Graphics, and Data Tables

Journalists may request permission to use selected charts, tables, or graphics from Make It Loud research.

Please include:

• The report title
• The specific chart or table
• Intended publication
• Publication format
• Expected publication date
• Whether the graphic will be modified
• Whether a source line will be included

When permission is granted, attribution should remain visible.

Recommended source language:

Source: Make It Loud, [Study Title], [year].

For client-sponsored research:

Source: [Study Title], prepared for [client] by Make It Loud, [year].

Charts should not be altered in a way that changes the scale, meaning, context, or apparent conclusion.

Methodology Requests

Each report should include a methodology section explaining how the research was developed.

Additional methodology information may be available upon request, including:

• Inclusion criteria
• Exclusion criteria
• Sample size
• Date range
• Geographic scope
• Calculation methods
• Data-cleaning procedures
• Review-classification methods
• Survey wording
• Use of artificial intelligence
• Human-review procedures
• Known limitations

Some internal working files, confidential data, licensed data, and proprietary systems may not be available for release.

Read Our Research Methodology

Data Requests

We support responsible use of research data.

Depending on the project, we may be able to provide:

• Published data tables
• Aggregated findings
• County-level figures
• Category summaries
• Anonymized survey results
• Chart-ready statistics
• Calculation explanations
• Public source links

We may not be able to provide:

• Personally identifiable information
• Confidential client data
• Licensed third-party datasets
• Raw review data restricted by platform terms
• Proprietary code
• Internal prompts
• Unpublished findings
• Data that could reasonably identify individuals
• Draft research that has not completed review

Please describe the exact data requested and the intended use.

Corrections and Clarifications

We welcome legitimate questions about our research.

Please contact us if you believe a report contains:

• A factual error
• A calculation error
• A mislabeled chart
• An outdated source
• An unclear methodology description
• A misleading interpretation
• A broken citation
• A material omission

Your request should include:

• The report title
• The section or page
• The statement or figure in question
• The supporting source
• The correction or clarification you recommend

We will review the issue and make a correction when warranted.

Material corrections should be documented on the relevant report page.

Research Embargoes and Advance Access

For selected studies, Make It Loud may offer advance access before public release.

Advance materials may include:

• Executive summary
• Key findings
• Selected charts
• Methodology overview
• Interview availability
• Planned publication date

Embargo terms must be agreed to in advance.

Unless explicitly stated otherwise, materials published on the Make It Loud website are considered public and may be reported immediately.

To request advance notice of future studies, contact our research team.

Client-Sponsored Research

Some research projects are funded or commissioned by Make It Loud clients.

The involvement of a client should be disclosed in the report.

Depending on the project, the client may:

• Propose the general topic
• Provide industry expertise
• Supply internal data
• Review technical terminology
• Participate in interviews
• Fund the research
• Approve publication of confidential information

Make It Loud is responsible for developing and presenting the research according to the methodology described in the report.

Client sponsorship does not mean every study is independent in the academic sense. It does mean the sponsor and its role should be clear.

Readers should evaluate the methodology, sources, findings, and limitations directly.

About Make It Loud

Make It Loud is a digital marketing agency serving small and mid-sized businesses.

Our services include:

• SEO
• Local SEO
• Website design
• Google Ads
• Social media advertising
• AI consulting
• AI search optimization
• Authority Marketing

Our research program grew from a practical challenge: businesses need more than promotional content to become credible, visible, and citable.

We use original research to help companies contribute useful information to their markets while supporting stronger marketing, public relations, search visibility, and authority.

[Learn More About Make It Loud]

About the Authority Marketing System

The Authority Marketing System is Make It Loud’s framework for helping businesses become more recognizable and credible in their industries.

Depending on the engagement, it may include:

• Original research
• Expert content
• Digital PR
• Journalist outreach
• Entity optimization
• Structured data
• Author profiles
• Brand mentions
• AI search optimization
• Topical content
• Strategic distribution

Research provides the core asset around which many of these activities can be organized.

Explore the Authority Marketing System

Frequently Asked Questions

Can journalists cite Make It Loud research?

Yes.

Please cite the study accurately, link to the primary report when possible, and preserve any qualifications that materially affect the finding.

Can I interview someone from Make It Loud?

Yes, depending on availability and subject matter.

Send the topic, outlet, deadline, interview format, and specific questions.

Can Make It Loud connect me with a client expert?

In some cases, yes.

For client-sponsored research, we may be able to coordinate an interview with the client or another subject-matter expert involved in the project.

Are Make It Loud studies peer reviewed?

Not unless a specific report explicitly says so.

Make It Loud is a digital marketing agency, not a university or academic journal.

Some reports may receive review from qualified professionals, but that is not the same as formal academic peer review.

Can I use a Make It Loud chart in an article?

Possibly.

Contact us with the chart, outlet, publication format, and intended use. Attribution is required.

Can I obtain the raw data?

Availability depends on the study.

Public and aggregated data may be available. Confidential, licensed, proprietary, personally identifiable, or platform-restricted data may not be released.

Does Make It Loud accept corrections?

Yes.

Provide the study title, disputed statement, supporting source, and proposed correction.

Does Make It Loud provide commentary on breaking marketing news?

We may be available to discuss major developments in SEO, AI search, Google Business Profiles, reviews, digital advertising, and small-business marketing.

Can I receive advance notice of new research?

Yes.

Contact us and request to be added to the media notification list.

Media and Research Contact

For interviews, data requests, methodology questions, chart permissions, or research clarifications, please provide:

• Your name
• Publication or organization
• Email address
• Phone number, when appropriate
• Deadline
• Study or topic
• Specific request
• Intended use

Media contact:
[Name or Research Team]

Email:
[media@makeitloud.net]

Phone:
[Insert appropriate phone number]

Location:
Buford, Georgia / Metro Atlanta

Submit a Media Request

Stay Informed About New Research

Make It Loud continues to publish research related to:

• Small-business marketing
• AI search
• Local SEO
• Consumer sentiment
• Online reviews
• Business authority
• Reputation
• Digital competition
• Lead generation
• Marketing technology

Journalists and publishers may request notification when new reports are released.

Browse Make It Loud Research
Browse Client Research Projects