Case Study - Vein Care Clinic

Client Background

Southern Vein Care is a specialized medical practice focused on diagnosing and treating vein conditions, from cosmetic spider veins to more complex venous insufficiency.

Make It Loud manages their Google Ads program with an emphasis on measurable patient inquiries, capturing both website form submissions and click‑to‑call actions from the ads and the website.

Challenges

Before doubling down on a data‑driven Google Ads strategy, Southern Vein Care faced familiar healthcare marketing issues:

Limited clarity on which channels were driving actual appointment requests versus general website traffic.

Difficulty connecting ad spend to specific patient inquiries and procedures.

The need to balance educational/informational queries with high‑intent searches from patients ready to schedule a consultation.

The goal was to create a campaign that reliably generated qualified leads while giving the practice clear visibility into performance and cost per new inquiry.

Strategy

Make It Loud developed and refined a Google Ads strategy for Southern Vein Care focused on capturing and measuring true patient interest:

Comprehensive conversion tracking

Implemented tracking for website form submissions, click‑to‑call directly from ads, and phone clicks from the website, ensuring every meaningful patient inquiry was recorded as a conversion.

Intent‑aligned keyword themes

Built campaigns around high‑intent searches related to vein treatment, vein doctors, and specific procedures, while filtering out low‑value or research‑only terms that did not align with the practice’s goals.

Ongoing optimization and cost control

Continuously refined keywords, ad copy, and bidding to maintain a low average cost per click and a strong cost per conversion, allowing the practice to scale volume without sacrificing efficiency.

 

Results (2025 Year‑to‑Date)

In 2025 year‑to‑date, Southern Vein Care’s Google Ads campaigns produced a powerful combination of reach, engagement, and conversions:

• 197,000 impressions
• 10,900 clicks
• Average CPC: 2.82 dollars
• 2,260 conversions (form submissions and calls)
• Conversion rate: 21%
• Cost per conversion: 13.59 dollars

These results show a mature, optimized campaign: a healthy volume of traffic, over one in five visitors converting into a lead, and an efficient cost per conversion for a high‑value medical specialty.

 

Key Wins

Long‑term, compounding performance

Since 2021, Southern Vein Care has benefited from continuous optimization, allowing historical data to inform better bidding, keyword targeting, and messaging over time.

High conversion efficiency

A 21% conversion rate and sub‑15‑dollar cost per conversion mean the practice can reliably turn ad spend into booked consultations at a sustainable, profitable rate.

Clear, actionable visibility

By tracking form submissions and both ad‑driven and website click‑to‑call actions, the practice has a clear picture of how many patient inquiries come directly from Google Ads and what it costs to generate each one.

 

Ready to Grow Your Healthcare Practice with Google Ads?

Whether your medical practice is just starting with paid search or has been running campaigns without clear, measurable results, Make It Loud can help build a strategy like Southern Vein Care’s—focused on real patient inquiries, not just clicks.

Reach out to Make It Loud to create or improve a Google Ads campaign that turns search interest into scheduled appointments and long‑term practice growth.