Project summary
This client came to us like several of our clients do. Many of our clients have either outsourced before, or tried doing advertising themselves, and found tracking leads to be a particularly difficult piece of the puzzle. They had not had a real gauge for the success of their previous campaigns.
We made a plan to create a new campaign from scratch, set up new landing pages, and track all incoming calls to close the gap in reporting for them. With these new assets in place we could track both clicks over to the website and calls coming directly from their Google Ads campaigns.
The strategy
We created Google Pay-Per-Click campaigns designed to gain exposure and brand identity through advertisements strategically crafted to appear in the designated ad sections on Google search:
- Create a Google Ads search campaign
- Research local competitors and high-traffic keywords
- Create 10 ad groups to highlight different services
- Set up all ad extensions (a Promotion extension was used to give searchers the most information up front)
- Set up tracking pixels to measure all incoming traffic directly from ads and, most importantly, calls
Proven results
Every time a potential customer clicked on the PPC ads we created, they were directed to the phone number, which was the preferred method of contact for our client. Some people clicked through to the website or the ad extensions to learn more. More traffic meant more chances to turn site visitors into paying customers, which led to many new customers.
Our Google Ads drove more quality traffic to their website, and the design and content on the landing page we created helped convert visitors into leads. Overall, the ads we made resulted in 141 new leads over a 4-month span.