Case Study - Local Festival
Our social media campaign helped a local festival go from good to fantastic!
Project summary
Back in 2013, we had some visitors to our shop by the Mall of Georgia to talk about something we’d never done before.
They wanted us to market their annual fall festival.
We sat around our conference table with the festival organizers and we started brainstorming ideas on just how to do that. The goal was simple- bring more vendors and visitors to the Duluth Fall Festival (DFF).
We decided that the DFF had the same problem many businesses had- it was a brand awareness issue. Many people living and working in and around Duluth simply didn’t know the festival existed or they knew about it, but they weren’t aware of when it was.
The Strategy
Everyone agreed that the most effective way to market the festival was through social media marketing.
To that end, we began a campaign to begin to get their Facebook page more likes and from there, we worked to get more engagement. Once we got closer to the actual time for the festival, we began running Facebook ads to let more people know when it was along with details about attractions, music, parking, etc.
Proven Results
It may go without saying, but the organizers of the DFF were so pleased with the results of our marketing efforts the first year, they’ve rehired us every year since. Since we first got started, we have:
• We helped their page reach an excess of 21,000 page likes.
• For the ads delivered June-September cost was right at $0.16 per event response which is well below the $1 average for facebook!
• For the post festival ad ran in October for website visits to gain volunteers/sponsors we saw 447 website clicks at $0.34 per click
• We reached over 155,000 people with the event ads we put out in 2019.
• The very first year we increased their social media reach by 399%
Why Partner With Our Digital Marketing Agency
When you try to handle digital marketing on your own, it is easy to burn time and money without seeing a real return. Algorithms change, platforms update, and your competitors keep investing online—often with a clear revenue goal in mind.
Our agency exists for one reason: to make your business more money. Every strategy, campaign, and optimization we run is built to drive leads and sales, not just clicks and impressions.
With Make It Loud, you get specialists in SEO, Google Ads, paid social, content, and analytics all pushing toward a single outcome—profitable growth for your business. You benefit from more than 20 years of testing what actually generates revenue across dozens of industries, along with transparent reporting that shows how each effort impacts your bottom line.
Call us today, and let’s talk about how we can turn your online presence into a stronger, more predictable source of revenue.
SERVING OUR LOCAL COMMUNITIES!
Make It Loud has been serving small businesses all over the Atlanta area, and around the United States for more than 22 years. We’d be honored to help you with your digital marketing strategy. We serve all the towns in the Atlanta Metro area. Reach out and give us a call!
Locations
Our main office in located outside of Atlanta, Georgia in Buford near the Mall Of Georgia, but we have other offices in Charlotte, South Carolina, Springfield, Missouri, Orlando, Florida, Hampton Roads, Virginia, Toledo, Ohio and more.
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If you’re ready to get your business more- more clicks, more leads, and more business call the staff at Make It Loud and let’s talk about the right digital marketing strategies for your business.