Project summary
Our story with the local antique auto repair shop actually begins much earlier, when this client, who owned a Mercedes Benz repair shop, purchased a website from us to give themselves representation on the internet back in the early 2000s. We maintained a relationship with them over the years, and the owner, who was in his mid-to-late 60s, let us know he wanted to retire. His desire, he said, was to be able to repair old and antique cars exclusively, of pretty much any type.
The strategy
So we went to work building him a website for antique car repair and restoration. His site was complete in May of 2019, and we began to do Search Engine Optimization on it for local search in the Atlanta market.
Proven results
Within 6 months, he called and told us his antique car work had grown to $40k to their business in a single month. Many of the people who own these antique cars also drive Mercedes Benz vehicles, so he was picking up their Mercedes Benz work as well.
Located in Lawrenceville, his antique car repair shop now gets on average a minimum of 20 contact form responses from their website, there is a waiting list to repair the antique cars, and there are at least an equal number of calls per week to the shop. He has no problem generating business whatsoever.
Fast forward another 6 months and the shop owner called again. He had planned for a simple antique car repair shop to retire into, but the site delivered far more. He decided to sell the Mercedes Benz business and work the antique car repair business full-time, turning a long-held dream into his next adventure.