Project summary
This client came to us somewhat frustrated with a lack of data from their previous PPC marketing agency. They had suspicions of wasted spend, and had not had a real gauge for the success of their previous campaigns.
We made a plan to create a new campaign from scratch, set up a new landing page, and place pixels on the newly created thank-you page people land on after submitting a booking form request. With these new assets in place we could track both form submissions and calls coming directly from their Google Ads campaigns.
The strategy
We created Google Pay-Per-Click campaigns designed to gain exposure and brand identity through advertisements strategically crafted to appear in the designated ad sections on Google search:
- Create a Google Ads search campaign
- Research local competitors and high-traffic keywords
- Create 6 ad groups to highlight different services
- Set up all ad extensions (a Price extension was used to give searchers the most information up front)
- Create bid adjustments based on time of day and proximity to dump sites for higher profitability
- Set up tracking pixels to measure all incoming traffic directly from ads
Proven results
Every time a potential customer clicked on the PPC ads we created, they landed on the company’s website and our landing page. This led to a drastic boost in traffic to their website. More traffic meant more chances to turn site visitors into paying customers, which led to many new customers.
Our Google Ads drove more quality traffic to their website, and the design and content on the landing page we created helped convert visitors into leads. Overall, the ads we made resulted in 774 new leads over a 4-month span.