Google Ads Campaigns (PPC): Are They Right For You?
Nearly every business in America struggles with the same problem: brand awareness. It’s just a simple truth that if your customers don’t know your name, they won’t call you- even when they need you the most.
So, how do you get more visibility?
Setting up an Adwords campaign can certainly help more people see your business.
Often referred to as a PPC (Pay Per Click) campaign, using Adwords can help you be seen on page one of Google in a short period of time- if it’s done correctly.
At Make It Loud, we are Google Partners. What does this mean? It means we’ve managed a lot of pay per click campaigns for clients and more importantly, we’ve gotten excellent results. Call us and we’ll walk you through the discovery process to find out if this type of marketing will help you reach your business goals.
Facts About Google Ads
Using Adwords/PPC Campaigns to reach your marketing goals can be a tricky process. Many of our clients have let us know that it’s not for the faint-hearted.
Here are some facts that are helpful to understand before considering this type of marketing:
- -It’s a huge revenue generator for Google.
- -There can be an excellent rate of return
- -It’s easily one of the most data-driven forms of marketing available today (meaning it involves looking at a lot of numbers which can be a really good thing!)
- -Using Adwords can get you on page one of Google for a variety of searches.
- -It is a reasonably quick thing to set up and begin getting clicks & conversions (whereas SEO can take longer to get clicks)
Call us and let’s talk about ways we can build an effective PPC campaign for your business.
Our Service Area
We provide social media marketing to companies all over Buford Georgia and the rest of the country, but over the years, we’ve worked with clients in Lawrenceville, Dacula, Suwanee, Cumming, Johns Creek and other parts of Atlanta.
Make It Loud’s professionals assess your business to ascertain which social media platforms will generate the most opportunity for your company and create a strategy that markets you on those platforms to keep your name in front of potential buyers.
Google Ads Vs SEO
People often ask us which one is better for their business- Adwords campaigns or search engine optimization (SEO)? Naturally, the answer depends.
Both SEO and Adwords help you get your business on page one of Google- but in very different ways. With SEO, you’re doing all you can to help your site earn a coveted spot on page one of the search engines, but what is being displayed is your actual website URL or website address.
With Adwords campaigns, think of SEO plus Ebay. Both marketing tools are based on picking the right keywords, but with PPC, you’re bidding on the keywords so that your ad gets positioned well on page one.
Adwords campaigns can help you get instant visibility while SEO takes longer, but all this depends upon the industry and your keyword strategy.
Call us for a free consultation to see if the math works for an Adwords campaign. We’ll help you pick the right marketing vehicle for your business and industry.
Common PPC Mistakes
With all the different clients we’ve had the privilege to work with, we’ve seen a lot of mistakes with people running Adwords.
Some of the most common issues we see with our clients include:
- -Running ads to their homepage
- -Not having a proper Adwords budget
- -Stopping the pay per click campaign too soon
- -Not having targeted keywords
- -Not adding negative keywords (terms you don’t want your ad to show up for)
- -Poor ad copy
The staff at Make It Loud has the experience you need to help you have a positive return on your investment.
Contact us today at (678) 325-4007 with questions or to schedule your event!
Google Ads Strategies That Gets Results
Let us take care of all your Adwords & digital Marketing needs
From Web Design to Facebook Ads, we’ll help you find the right customers.
Let us help you broadcast your business around Alabama and to the world!
Get A Great Website
First impressions are everything. Your website is no exception. You have 6 seconds to tell the browser what they need to know and establish trust. Does yours?
Market Your Business
SEO? PPC? Facebook Ads? There are a variety of ways to get your business in front of your next customer. Few companies do them all well. We’re here to help you decide the right path.
Ongoing Digital Marketing
Once you have the right marketing channels in place, it’s an ongoing process of capturing the attention your business needs. We can help.
Google Ads Success
Being successful with Adwords depends upon a lot of working parts. Like most things, it’s easy if you know what you’re doing.
Like SEO, PPC begins with the selection of the keywords or keyword phrases you’d like your ads to display around. People go to Google to find solutions. You want your business to be displayed for whatever relevant keywords best describe the problems you solve.
Once you have your keywords selected, the bidding begins. Think of Adwords a little like
It’s imperative that you set a proper budget for your business and industry. For example, if you’re an HVAC company, most of your competitors are bidding on the same keywords. Since it’s a highly competitive industry, setting a budget of $100/month will be extremely low and won’t help your business be seen effectively- much less get you any clicks.
This is why so many businesses get frustrated with pay per click because there is a lot of trial and error. And, that can get very expensive. On top of that, Adwords has more data attached to the process than any other form of digital marketing. People often get lost in all the numbers.
Let the professionals at Make It Loud help you create an effective PPC strategy. We’ll help you put your business in front of your potential customers. Contact us today and let’s get started.
Click below to learn more about our services:
What’s your digital marketing strategy? Far too often, business owners get caught up in running their business and forget to work on the strategy. Click here to learn more about digital marketing in Flowery Branch.
Where is your website on Google? If your answer is anything other than “Page One”, you’re missing opportunities. Let us help you get more visibility, clicks, and calls. Click here to learn more about search engine optimization.
Far too often, we hear sales staff say, “I’m embarrassed by our company website”. Don’t let this happen to you. You need a website that helps convert browsers into buyers. Let us show you how. Click here to learn more about web design.
Your customers spend approximately a third of their time online on social media. Given this, it only makes sense that you have an active presence where your potential customers are. Click here to learn more about social media marketing.
Media & Awards
Make It Loud is proud to be nominated for the second year in a row for the IMPACT Award! Woo-hoo!
We recently found out that we’ve
Award Winning Web Design & Digital Marketing Firm
On our 10 Year Anniversary year, Make It Loud was given the Pinnacle Award and Small Business of the Year Award for 1-9 employees, by the Gwinnett Chamber of Commerce! Make It Loud is honored to do business in Gwinnett as well as all around the country, and we want to thank all of our clients for 13 wonderful years serving the Gwinnett community, as well as all of its staff, past and present, for all of their hard work.
We’re grateful to be the recipients of the Pinnacle Awards as well as all our other nominations! It’s validation that doing right by your customers is just the right thing to do. We appreciate the Gwinnett Chamber of Commerce for honoring us with this award, and for supporting our business every step of the way over our 13 years!
Web Design Company in Atlanta
Make It Loud provides affordable web design and digital marketing services for small and medium-sized businesses of all kinds. Our websites are simple to update and can be optimized to easily be found on the internet through Search Engine Optimization. With a storefront in Buford, we have web design clients all around Buford, Lawrenceville, Suwanee, and all over Atlanta.
Search Engine Optimization (SEO)
Having a great website that no one can find just doesn’t work in business. Good SEO means your SEO nerd is doing everything possible to stay up to date on the latest changes and doing what’s necessary to get you ranked. When you need more visibility for your business, Make It Loud can work with you to develop and implement the best SEO strategy to get your phone ringing.
Social Media Marketing in Atlanta GA
Make It Loud is THE BEST company you could work with to “broadcast your business To the world”!
Marketing Agency Location
Visit Us near the Mall Of Georgia:
2828 Buford Drive
Buford, GA 30519
Monday-Friday: 9am- 5pm
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