When it comes to digital marketing, business owners in this day and age struggle to get everything done. It's hard to balance working in your business and doing all that needs to be done to market the business. It can be even more difficult to find the right tools to help you get everything done. That's why it's important to have a full toolbox of digital marketing tools.
So, where does the overwhelmed business owner turn? The good news is that there are so many good choices that it's really a matter of personal preferences. When it comes to digital marketing tools, it's important to have good image management tools so you can crop images, write captions on the pictures, etc. It's also important to have some familiarity with the various social media tools that can help you save time by posting in one pace versus having to log in to all your social media accounts. Sites like Hootsuite, Buffer, Cyfe, etc. can be terriffic timesavers. Naturally, business owners need a simplified way of managing their email marketing campaigns. Constant Contact or Mailchimp do a great job of tracking open rates and click through rates as well as helping the business owner keep track of their email lists.
When it comes to digital marketing, the fact is that there are so many tools to chose from that it can get overwhelming. It really boils down to using whatever is easiest to use, gets the job done and takes the least amount of time. Check out our notes from the last Free Business Boot Camp we did for more ideas of helpful digital marketing tools.
Make It Loud provides digital marketing services for business owners in Lawrenceville, Buford, Suwanee, Duluth and the rest of the metro Atlanta area.