Have you ever found yourself standing in front of the numerous social sites wondering which are right for your business? So many times I hear business owners overwhelmed with the amount of options for social media they have that they decide to either pick the wrong ones or not be involved at all. The key to deciding which sites to be involved in lies in how much you know about your target audience. When you can tell me the most obtrusive and invasive information about your target audience (How old are they? How many kids do they have? Do they vacation in the South of France?) then you will know how to properly market to them. This information will clearly show you where you need to focus your digital marketing efforts.
YouTube is the 3rd most viewed website after Google and Facebook and 4 billion videos are watched EVERY DAY on YouTube. YouTube acquires more than 800 million visitors per month, so your business has one of the best chances for exposure on this platform. People assume that they have to be professional videographer to participate in this social media site but do not let that deter you from participating. Not only was this site designed around the video “selfie”, but also there are also numerous different video-editing sites that allow you to put your photos into a video format to add a little something else to your marketing.
YouTube has multiple applications for customer service as well! Think about the surprised and impressed potential customers that you will have when they call in to ask about solving a particular issue and you can point them to a YouTube video you creating specifically addressing that problem. You have now gained a customer for life. Embedding those video tutorials on your website will improve your SEO dramatically due to the increased time people will spend on your site to watch the video. Google will recognized the increased time and boost your ranking accordingly.
Top 5 Reasons to use YouTube for a business would be:
1) Creating original video content improves your SEO
a) Embedding a video increases the quality of your website, visitors stay longer which helps rank better than competitors.
2) Video Content is a powerful branding tool
a) Adds emotion and visual attributes taken out of purely written conversation.
3) Great potential to get your message in front of a wide audience
a) Videos are much easier to syndicate via social media, industry websites, and brand partnerships to reach potential customers.
4) Video Content is easy and inexpensive or free to produce
a) Many viral videos on YouTube were produced by webcam or smartphone.
5) Video plays better on mobile devices
a) The # of webpages accessed via mobile devices is growing rapidly. All smartphones are optimized for video content.
Check to see how your website performs on mobile devices here: Pagespeed Insights